“Online reputation firm launches ‘defamation action’ against TripAdvisor”

08 September 2010

“Up to 1,000 hotel and restaurant businesses could present their grievances about what they see as unfair treatment on the reviews website TripAdvisor by the end of this week, as part of an initiative led by an online reputation management firm.

KwikChex.com co-founder Chris Emmins told Caterer that his company would launch what he termed a ‘group defamation action’ against TripAdvisor, after its members in the hotel and restaurant sector highlighted that they were fed up with what they alleged were ‘unfair’ or ‘false’ reviews on the site.” Read the full article….

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