TripAdvisor still failing to spot fake reviews

Credits: The Times
By: Stephen Bleach

“The TripAdvisor system for exposing fake reviews on its website has serious flaws – can we expect genuine contributions anymore?”

“This is further proof that TripAdvisor’s screening is poor,” said Chris Emmins, of the online reputation-management firm KwikChex. “Every day, the site is becoming more corrupted by false reviews.”

Above excerpts and full article on The Times: www.thetimes.co.uk (you will need to join and pay a small fee to access Times articles online)

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