Is TripAdvisor changing its tune?

Credits: The Economist
By: A.B

“Thanks in part to a campaign by KwikChex.com, which helps companies manage their online reputations, TripAdvisor is expected to have to provide evidence to the ASA showing that taglines such as “You’ll find real hotel reviews you can trust at TripAdvisor” are fair.”

Above excerpt and full article on www.economist.com

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