ASA slams TripAdvisor for claiming reviews are from real travellers

Credits: PC Advisor By: Carrie-Ann Skinner

‘Regulator upheld complaint that website doesn’t check comments are from real travellers

The Advertising Standards Authority (ASA) has slammed holiday-reviews site TripAdvisor, claiming it’s “misleading” web users.

KwikChex Ltd and two hotels made complaints over the site’s claims that it offered “trusted advice from real traveller”, “reviews you can trust” and “honest travel reviews and opinions from real travellers around the world” as TripAdvisor did not check the reviews and could not prove the comments were written by genuine real travellers.’

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