How Accurate are Online Travel Reviews?
‘It’s easy to find hotel reviews online, but honest, unbiased honest customer reviews are harder to spot. Tech columnist Phil Baker reports on new findings and reviews the latest technology to see if there’s a better way.’
‘There’s another option that I recently discovered that’s taking a novel approach to provide more reliable travel ratings. Gogobot, a Silicon Valley startup, has created an online community that’s designed to help its members plan vacations and travel, using the recommendations of friends and associates.’
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