TripAdvisor bows to pressure over new ratings system

Credits: Travelmole By: Bev Fearis
‘TripAdvisor has decided to remove its new ratings system following criticism from hospitality businesses.
The review website introduced a new scoring system out of five last week but the initiative immediately came under fire.
KwikChex thanked TripAdvisor for its swift action in removing the ratings system.’
“We believe that the public are now demanding real proof of reliability when it comes to reviews and ratings of business standards,” said Emmins.
“We hope that TripAdvisor will be one of those businesses that participates in our new voluntary code of conduct in this regard, which is very much geared to creating a more honest, accurate online perspective and putting real transparency into the invaluable business of consumer feedback.”
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