TripAdvisor to remove new ratings system following criticism
‘TripAdvisor is to scrap its controversial new “ratings” system, which allows reviewers to mark hotels, restaurants and attractions without leaving a written review.’
‘KwikChex, the online reputation management company, which has frequently spoken out against TripAdvisor’s methods, described it as “baffling”.
Chris Emmins, chief executive of KwikChex, said: “It seems astonishing that at a time when there is rising concern about deception and malice on the web and a growing desire for greater reliability and an end to anonymous bullying, that TripAdvisor should apparently introduce the least diligent system yet and produce greater levels of mistrust and distortion.”’
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