TripAdvisor critic launches rating system for hotel reviews

Credits: USA Today By: Laura Bly

In the latest round of an ongoing debate over the reliability of hotel reviews on TripAdvisor and other travel review sites, U.K.-based reputation management company KwikChex is launching a ratings system that ranks the sites on sliding scale.

According to, KwikChex will award as many as five stars for sites where reviewers are identified and the purchase of a product or service is verified, and as little as one star for those that have little means to authenticate their content.

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