In the latest round of an ongoing debate over the reliability of hotel reviews on TripAdvisor and other travel review sites, U.K.-based reputation management company KwikChex is launching a ratings system that ranks the sites on sliding scale.
According to Tnooz.com, KwikChex will award as many as five stars for sites where reviewers are identified and the purchase of a product or service is verified, and as little as one star for those that have little means to authenticate their content.
KwikChex is legally compliant with the Online Dispute Resolution, more details
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