Does TripAdvisor have a problem with fake reviews?

Credits: The Seattle Times By: Christopher Elliott

‘Online travel giant isn’t very transparent about the way it operates, says columnist Christopher Elliott.’

‘TripAdvisor.com, which claims to be the world’s largest travel site, bills itself as a place that offers “trusted advice from real travelers.” Corcoran, an office administrator in Baltimore, says that trust was broken when a string of flattering write-ups about the Sheraton Baltimore City Center Hotel began appearing on TripAdvisor and Sheraton’s corporate site in June.’

‘Here’s a publicly traded company that has made millions by offering a platform for user-generated reviews, insisting that transparency would help the entire travel industry. Yet when it comes to being transparent about the way it operates, it goes strangely quiet.’

Above excerpts and read the full article on The Seattle Times

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