Guesthouse owner goes to war with £3bn TripAdvisor: From one of the UK’s loneliest spots, a challenge over bogus guest reviews

Credits: Mail Online By: Paul Harris

Richard Gollin took on the corporate might of TripAdvisor after customers confirmed they had cancelled bookings because of criticism they read on the site, widely viewed as the travellers’ bible.’

Chris Emmins of KwikChex, which investigates online reviews, believes there could be up to ten million fake postings among the 75million TripAdvisor boasts, and millions more that are ‘hopelessly out of date’.

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