RDO takes pro-active approach to crisis management
Credits: RCI Ventures By Steve Adams
‘European timeshare trade body the Resort Development Organisation (RDO) is protecting its name – and that of the industry – by joining forces with an online reputation management company.
The three-month trial deal with Kwikchex (www.Kwikchex.com) is effective from December 2012 and will be monitored by the RDO’s Communications Council. The initiative could then be extended at the end of the pilot phase subject to approval by the Council and the Board.’
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