TripAdvisor reviewer exposed as hotel executive

Credits: The Telegraph By: Oliver Smith

‘A senior executive at one of the world’s largest hotel groups has admitted breaching TripAdvisor’s rules by posting dozens of glowing reviews about the firm’s properties.’

‘Peter Hook, who describes himself on Twitter as “director of propaganda” for Accor hotels in Asia and the Pacific, also published a number of critical reviews about the company’s rivals.

The communications manager was caught out by the online reputation management firm Kwikchex following the introduction of TripAdvisor’s new Facebook app. Unlike the TripAdvisor website, where reviewers are identified only by their username, the app displays a name, photograph and location, taken from each user’s Facebook account.’

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