Accor suspends exec who posted fake reviews

TravelWeeklyCredits: Travel Weekly, USA By: Danny King

‘Paris-based hotelier Accor said it had placed one of its executives on a leave of absence after learning that he had posted more than 100 reviews of both Accor-operated hotels and competing properties on TripAdvisor under an assumed alias.’

‘The U.K.-based online reputation-management firm KwikChex identified Peter Hook, Accor’s Australia-based director of communications for its Asia-Pacific region, as the employee who was caught writing fake reviews on TripAdvisor. KwikChex said Hook wrote the reviews under the pseudonym “Tavare.”’

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