‘Paris-based hotelier Accor said it had placed one of its executives on a leave of absence after learning that he had posted more than 100 reviews of both Accor-operated hotels and competing properties on TripAdvisor under an assumed alias.’
‘The U.K.-based online reputation-management firm KwikChex identified Peter Hook, Accor’s Australia-based director of communications for its Asia-Pacific region, as the employee who was caught writing fake reviews on TripAdvisor. KwikChex said Hook wrote the reviews under the pseudonym “Tavare.”’
KwikChex is legally compliant with the Online Dispute Resolution, more details
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