‘Review website, TripAdvisor is under the reliability scope again, after a hotel group’s employee has admitted to posting up to 100 anonymous hotel reviews on the site.’
‘According to the report, Mr Hook had been publishing reviews under the name ‘Tavare’ since 2010, but was caught out by online reputation management firm, Kwikchex after TripAdvisor’s Facebook app displayed the name, photograph and location on Mr Hook’s Facebook account.’
KwikChex is legally compliant with the Online Dispute Resolution, more details
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