Consumers writing bad reviews for products they didn’t even buy

Credits: Los Angeles Times By: Andrea Chang

‘Consumers often turn to the Internet to research a product before buying. Fake reviews are always a concern, and the problem may be bigger than previously thought.’

‘The duo found that about 5% of the product reviews were written by customers with no record of actually purchasing the item. Those reviews were “significantly more negative” than the remaining reviews.’

Above excerpts and read the full article: http://www.latimes.com

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