KwikChex Meets With CMA to Discuss Online Reviews
KwikChex recently attended a meeting with the UK Competition & Markets Authority (CMA) in London in response to a request to assist the CMA’s fact-finding initiative concerning online reviews.
The meeting and subsequent follow-up covered a wide spectrum, including identifying businesses that use fake good reviews to deceive consumers and the impact of fake bad reviews (online defamation) and distortion on businesses.
Ways to improve the current situation, including improved authentication and review fraud detection were also on the agenda.
An article on the initiative and potential outcomes can be found on the Out-Law.com website – http://www.out-law.com/en/articles/2015/february/uk-regulator-to-scrutinise-practices-around-use-of-online-reviews-and-endorsements/