KwikChex quoted in Telegraph article – TripAdvisor criticised after closed Tunisian terror hotel given top award
Credits: Telegraph By
TripAdvisor criticised after closed Tunisian terror hotel given top award
The validity of TripAdvisor’s coveted Traveller’s Choice awards has been called into question after a 2016 recommendation was bestowed on the hotel in Tunisia where an Islamist terrorist attack left 30 British holidaymakers dead last summer.
Chris Emmins from KwikChex, a company that specialises in “analysing consumer reputations”, has had a number of run-ins with TripAdvisor before, “as part of [its] work to improve the accuracy of online information”.
“The various results certainly don’t always make sense.”