After examining more than forty thousand TripAdvisor reviews of all star-rated hotels in Hong Kong in a recently published study, the study warns that the high proportion of suspicious reviews should ring an ‘alarm bell’ for customers.
Around 20% of online hotel customer reviews may be unreliable or fake, according to Dr Markus Schuckert and Professor Rob Law of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-researcher.
KwikChex is legally compliant with the Online Dispute Resolution, more details
No more posts to load.
Load More Posts
Enter your email here
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.