The Sun highlights KwikChex exposure of fake reviews
Credits: The Sun, by Kathryn Cain
‘CHINESE fraudsters operating a sophisticated “fake reader factory” have taken down travel website TripAdvisor’s page on the country’s top social media app.’
‘Two years ago a Bournemouth-based online reputation management company cast specific doubt on the integrity of TripAdvisor’s Chinese operation.
Chris Emmins, co-founder of KwikChex, found some “amazingly prolific” Chinese reviewers – including one who posted 2,633 hotel and attraction reviews in four years.’