TripAdvisor sigue sin detectar las opiniones falsas

Créditos: The Times
By: Stephen Bleach

“The TripAdvisor system for exposing fake reviews on its website has serious flaws – can we expect genuine contributions anymore?”

“This is further proof that TripAdvisor’s screening is poor,” said Chris Emmins, of the online reputation-management firm KwikChex. “Every day, the site is becoming more corrupted by false reviews.”

Extractos y artículo completo en The Times: www.thetimes.co.uk (para acceder a los artículos del Times en línea es necesario inscribirse y pagar una pequeña cuota)