As usual, KwikChex had a good deal of media coverage during 2016, including the following TripAdvisor criticised after closed Tunisian terror hotel given top award http://www.telegraph.co.uk/travel/news/tripadvisor-under-fire-over-award-for-tunisian-hotel/ Telegraph.co.uk, 26 Feb 2016 TripAdvisor accused of unreliability http://www.trn-news.ru/news/35804 Travel Russian News (Russian language travel site), 26 Feb 2016 Between extortion and business interests, are sites as reliable as […]

Mar 07, 2017

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Title: TripAdvisor denies unfairly penalising businesses for posting fraudulent reviews Credits: The Caterer, By Janet Harmer, 10th Feb 2017 ‘Action taken by TripAdvisor to put a stop to fraudulent postings on its online review site is often carried out unfairly and inconsistently, according to online reputation management firm, KwikChex.’ ‘Chris Emmins, co-founder of KwikChex, said […]

Feb 12, 2017

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For the video summary of our 2016 highlights on YouTube – click here   January KwikChex in Middle East & Asia January saw KwikChex visiting clients and carrying out investigations in the UAE and Asia. We were once again particularly indebted to long term KwikChex clients and friends Max Hart and Dong Chi Thuy of […]

Dec 31, 2016

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There have been a number of problems for businesses that have appeared in programmes such as Channel 4’s Four in a Bed, including subsequent attacks by internet trolls and malicious fake online reviews. In 2013, one participant in the same programme suffered serious and distressing harassment and requested assistance from KwikChex (see Caterer article https://www.thecaterer.com/articles/347564/police-called-in-to-investigate-abuse-aimed-at-participants-of-channel4-programme-four-in-a-bed). Defamatory […]

Dec 22, 2016

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Credits: The Sun, by Kathryn Cain ‘CHINESE fraudsters operating a sophisticated “fake reader factory” have taken down travel website TripAdvisor’s page on the country’s top social media app.’ ‘Two years ago a Bournemouth-based online reputation management company cast specific doubt on the integrity of TripAdvisor’s Chinese operation. Chris Emmins, co-founder of KwikChex, found some “amazingly […]

Oct 23, 2016

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Watch out for KwikChex on the BBC this Wednesday & Thursday. Helping the BBC Fake Britain team expose the use of fake websites and fake reviews. Wednesday 31st August BBC1 09:15 and Thursday 1st September BBC2 06:45 http://www.bbc.co.uk/programmes/b07tl838 (KwikChex featured from 14 minutes in)

Aug 30, 2016

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Credits: Daily Mail – Thisismoney.co.uk By Alisha Rouse for Money Mail, 27 July 2016 Couple win £7,000 victory over faulty timeshare escape contract following 18-month legal battle ‘The Walkers’ victory is believed to be the first of its kind in Britain. Chris Emmins, founder of KwikChex, a company that investigates other firms and helped the […]

Aug 09, 2016

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BBC Radio Humberside Online reviews, fake reviews, TripAdvisor – includes interview with Chris Emmins, KwikChex. Listen here – http://www.bbc.co.uk/programmes/p03ts6nc (From 45 minutes).

May 25, 2016

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Credits: The Guardian, 24th March 2016 Bernard Hogan-Howe blames online theft on ‘bad behaviour’ of customers who have poor internet security and says focus should be on prevention. Banks should not refund victims of online fraud because it “rewards” them for being lax about internet security, the Metropolitan police commissioner has said. Above excerpts and read […]

Mar 24, 2016

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Credits: Telegraph By Hugh Morris TripAdvisor criticised after closed Tunisian terror hotel given top award The validity of TripAdvisor’s coveted Traveller’s Choice awards has been called into question after a 2016 recommendation was bestowed on the hotel in Tunisia where an Islamist terrorist attack left 30 British holidaymakers dead last summer. Chris Emmins from KwikChex, […]

Feb 29, 2016

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Credits: The Daily Mail, By Antonia Hoyle, 17 February 2016 Would you dare let a STRANGER sleep in your bed? Renting out your home on Airbnb is the latest middle-class wheeze. But you could also be in for a nasty surprise… ‘The crooks exploit a weak link in what should be a secure system,’ explains Chris […]

Feb 20, 2016

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Credits: Mail Online By: Tom Rawstorne Disturbing proof the online review that made you book your holiday may be FAKE: Investigation reveals an entire industry is dedicated to generating bogus appraisals for cash ‘If you want to give a good impression or mislead consumers into trusting you, the best way to do it is to […]

Oct 19, 2015

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KwikChex participates in Canadian Broadcasting Corporation (CBC) radio programme “Burned by Online Reviews”. KwikChex mentioned on CBC website – http://www.cbc.ca/radio/podcasts/ontario/ontario-today/ Link to podcast for CBC radio programme “Burned by Online Reviews” – http://podcast.cbc.ca/mp3/podcasts/ontariotoday_20150911_81823.mp3. KwikChex on between 25.54 and 34.44.

Sep 14, 2015

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KwikChex mention in Daily Telegraph article about fake online reviews: KwikChex, an online investigations body, said it had identified and exposed thousands of online fake reviews, both negative and positive. A spokesman said: “Whilst that exposure has pressured some reviews sites to invest more in fraud detection, there are still many problems on a vast […]

Sep 03, 2015

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KwikChex has once again been working with the BBC to highlight dangers to consumers. As part of the Timeshare Task Force initiative, KwikChex contacted the BBC 4 Radio You & Yours programme about a product known as Realistix Solutions. This is a product which is the subject of many consumer complaints. Consumers are approached with […]

Sep 02, 2015

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Selltimesharetoday continues to flout advertising rules after an investigation found its claims to be misleading. The original complaint brought forward by the Timeshare Task Force…Timeshare Task Force uses a reputation management firm known as “KwikChex” to challenge adverts for timeshare exit services that it thinks is misleading. Above excerpts and read the full article on […]

Aug 22, 2015

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Credits: Mail Online By: Antonia Hoyle ‘Gumtree is unquestionably one of the favourite and most prolific resources used by criminals,’ says Chris Emmins, co-founder of KwikChex, an online investigations and authentication business. ‘It is inherently dangerous for consumers — both buyers and sellers — and the utmost caution is required when using it.’ Above excerpts […]

Jul 27, 2015

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Resort Management Direct had been cold calling RDO members saying they were entitled to a free holiday. An admin fee of approximately £200 would apply. However consumers found the holidays near impossible to book and some were later advised that they needed to attend a presentation whilst on holiday. Refunds were never given. Blaine Connell, […]

Jul 21, 2015

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KwikChex were featured on the 6 O’Clock BBC News after our investigations team worked with BBC reporters to uncover review fraud involving a Payday Loan company that had fake reviews posted on Trustpilot. The reviews used stolen identities – including one of a deceased young mother. KwikChex is now in the process of launching a […]

Jun 23, 2015

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BBC Radio 5 Live Breakfast Show Fake online customer reviews – includes interview with Chris Emmins, KwikChex. Above excerpts and read the full article on – www.bbc.co.uk From 1hr 56m Other BBC stories featuring KwikChex – Click here

Jun 22, 2015

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BBC Radio London Breakfast Show Fake online customer reviews – includes interview with Chris Emmins, KwikChex. Above excerpts and read the full article on – www.bbc.co.uk From 2hr 20m Other BBC stories featuring KwikChex – Click here

Jun 22, 2015

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BBC Show – Victoria Derbyshire Angus Crawford investigates fake online customer reviews – includes interview with Chris Emmins, KwikChex. Above excerpts and read the full article on – www.bbc.co.uk From 52.40 Other BBC stories featuring KwikChex – Click here

Jun 22, 2015

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Bournemouth Echo By: Steven Smith, Chief Reporter THE latest investigation into a convicted conman from Bournemouth is at “an advanced stage” – but Trading Standards officers face not being able to bring a prosecution because of the cost. Kwikchex, a Bournemouth-based firm that manages a website advising consumers regarding businesses that operate in the timeshare […]

Jun 22, 2015

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KwikChex were featured on the 6 O’Clock BBC News after our investigations team worked with BBC reporters to uncover review fraud involving a Payday Loan company that had fake reviews posted on Trustpilot. The reviews used stolen identities – including one of a deceased young mother. KwikChex is now in the process of launching a […]

Jun 19, 2015

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Credits: Daily Mail By: Sarah Bridge Mail on Sunday article about serial timeshare fraud offender Frank Madden reveals problems Trading Standards face – and includes how KwikChex is cooperating with them to assist investigations and prosecutions. All consumer reports to KwikChex and the Timeshare Task Force are also made available to the relevant authorities regardless […]

May 24, 2015

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Credits: Skift By: Marisa Garcia Skift.com refers to the KwikChex ASA complaint regarding Skytrax in it’s evaluation of Airline and Airport Awards Above excerpts and read the full article on www.skift.com

Mar 25, 2015

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Credits: The Independent By: Chris Green Chris Emmins, co-founder of the online reputation management firm KwikChex, said customers who received legal letters should try not to panic. “For consumers that have genuine cause for complaint, they should not be intimidated by such threats,” he said. Above excerpts and read the full article on www.independent.co.uk

Mar 06, 2015

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Credits: Telegraph Travel By: Oliver Smith Guest at a Scottish b&b says he had a brick thrown at his window and awoke to find the owner in bed with him – surely this crude review can’t be genuine? Above excerpts and read the full article on www.telegraph.co.uk

Feb 28, 2015

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Credits: The Guardian By: Will Coldwell TripAdvisor’s fraught relationship with the travel industry. Mention of KwikChex’s group action against TripAdvisor over reviews believed unfair and damaging to businesses. Also investigation launched by the Advertising Standards Authority (ASA) in 2011 into TripAdvisor after KwikChex filed a complaint on behalf of business owners upset at what they […]

Nov 25, 2014

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Credits: Energy Assessor Magazine KwikChex mentioned in this consumer warning regarding an 2012 investigation. Above excerpts and read the full article on www.energyassessormagazine.com

Sep 30, 2014

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Credits: Mail on Sunday By: Sarah Bridge Fears of bigger bills for timeshare owners stall EU’s war on rogue firms * Many timeshare owners now desperate to quit unwanted properties * Some contracts continue after death, with costs passing to children * EU plan to clean up industry on hold after claims it might make […]

Aug 11, 2014

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KwikChex discusses the laws concerning outdated and irrelevant online reviews on BBC Radio 4 programme You & Yours. KwikChex is taking a number of new actions following recent rulings and changes in the laws, including applications under the Right to be Forgotten principles and defamation. We are also pursuing an international ethical campaign to improve […]

Jun 24, 2014

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BBC Click – The BBC’s flagship technology programme What happens to a business when somebody deliberately fakes online feedback… Click Here to listen to the Interview

Jun 24, 2014

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Credits: Phuket Gazette By: Bill Barnett Another interesting site, KwikChex, is seizing an opportunity to lead the space in online reputation and internet defamation. Here, proof of quality is meant to assure customers that what they read online is credible and real. Above excerpts and read the full article on www.phuketgazette.net

Jun 05, 2014

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Credits: Travel Mole TripAdvisor has removed at least 10,000 reviews from its Chinese website daodao following complaints that they were fake. Online reputation management company KwikChex is now calling for the site to be suspended until a “very thorough audit” can take place and new systems installed to better detect fraud. It claimed that the […]

Mar 19, 2014

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Credits: Tnooz By: Karthick Prabu Daodao, the local imprint of TripAdvisor in China, is the subject of an investigation after a damning report into the validity of its reviews. The report by KwikChex, the UK-based online reputation management company which has been a ongoing thorn in the side of the user review service for years, […]

Mar 18, 2014

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Credits: The Sydney Morning Herald By: Jolyon Attwooll The authenticity of TripAdvisor reviews is under the spotlight again after new research revealed thousands of suspect postings on the Chinese version of the website. The study, carried out by Kwikchex, an “online reputation management” company that has been a regular critic of TripAdvisor, uncovered what it […]

Mar 17, 2014

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Credits: The Telegraph By: Jolyon Attwooll New research has highlighted thousands of suspect reviews on the Chinese domain of TripAdvisor The authenticity of TripAdvisor reviews is under the spotlight again after new research revealed thousands of suspect postings on the Chinese version of the website. The study, carried out by Kwikchex, an “online reputation management” […]

Mar 17, 2014

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Credits: The Telegraph By: Natalie Paris ‘Reservations have been raised regarding TripAdvisor’s policy of erasing old reviews following a hotel’s renovation.’ ‘Reviews are only helpful if they have been written recently anyway, online investigation authentication service KwikChex argued this week.’ “KwikChex firmly believes that reviews over two years old on the TripAdvisor site serve no […]

Sep 06, 2013

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Credits: Halifax Courier ‘A Halifax businessman is at loggerheads with TripAdvisor after his restaurant rating slumped from from top spot to 122nd out of 136. TripAdvisor removed 280 reviews after its fraud detection systems indicated suspicious activity. But, Ziggy Hussain who runs Ziggy’s Spice House, said the huge growth in popularity is down to him […]

Aug 14, 2013

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Credits: news.com.au ‘A BEAUTIFULLY restored boat serving Michelin-starred food. Divers on hand to catch any fish on the menu. Countless reviews describing the cooking as ‘simply divine’. This restaurant sounds too good to be true. Trouble is, it was. Because when dozens of foodies headed to Oscar’s to sample the ‘mind-blowing’ food after reading its […]

Jul 30, 2013

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Credits: Fox News ‘Fake reviews of a restaurant named Oscar’s, billed as having “Michelin-starred food,” reportedly had diners looking for the eatery in an alley filled with garbage cans.’ ‘“The listing featured over-the-top reviews for a fake business, but it went undetected for more than two months,” Chris Emmins, co-founder of the online reputation management […]

Jul 30, 2013

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Credits: Yahoo News UK & Ireland ‘The TripAdvisor profile for Oscar’s boasted that staff in diving gear would swim down to catch whatever fish the customer wanted’ ‘It was billed as one of the best places to eat in Britain with “amazing” and “mind blowing” Michelin-starred food on offer. And its setting sounded especially magical: […]

Jul 30, 2013

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Credits: The Telegraph By: Victoria Ward ‘Its “mind-blowing” food was said to rival the best in the world while its romantic setting in the hull of a ship left awestruck diners raving about the experience.’ ‘With staff dressed in diving gear ready to catch whatever fish the customer ordered and a changing location dependent on […]

Jul 30, 2013

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Credits: Telegraph Travel By: Oliver Smith ‘TripAdvisor has come under fire after its fraud detection systems failed to prevent a non-existent business becoming one of the most highly-rated restaurants in a popular seaside town.’ ‘Chris Emmins, co-founder of the online reputation management firm KwikChex, said the listing cast doubt on TripAdvisor’s ability to spot fraudulent […]

Jul 25, 2013

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Credits: Travel Weekly, USA By: Danny King ‘Paris-based hotelier Accor said it had placed one of its executives on a leave of absence after learning that he had posted more than 100 reviews of both Accor-operated hotels and competing properties on TripAdvisor under an assumed alias.’ ‘The U.K.-based online reputation-management firm KwikChex identified Peter Hook, […]

Jun 05, 2013

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Credits: Travel Blackboard, Asia Edition By: N.J. ‘Review website, TripAdvisor is under the reliability scope again, after a hotel group’s employee has admitted to posting up to 100 anonymous hotel reviews on the site.’ ‘According to the report, Mr Hook had been publishing reviews under the name ‘Tavare’ since 2010, but was caught out by […]

Jun 04, 2013

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Credits: Travelers Today By: Katie McFadden ‘Do you always trust travel reviews on sites such as TripAdvisor? You might want to be more careful. A hotel executive was recently busted for posting reviews about his hotels and rivals.’ ‘According to Telegraph Travel, Peter Hook, a communications manager for Accord hotels in Asia and the Pacific […]

May 30, 2013

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Credits: The Telegraph By: Oliver Smith ‘A senior executive at one of the world’s largest hotel groups has admitted breaching TripAdvisor’s rules by posting dozens of glowing reviews about the firm’s properties.’ ‘Peter Hook, who describes himself on Twitter as “director of propaganda” for Accor hotels in Asia and the Pacific, also published a number […]

May 28, 2013

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Credits: Caterer and Hotelkeeper by Neil Gerrard. ‘Consumer reviews website TripAdvisor has pledged changes to the way it handles information regarding the opening hours of businesses featured on its site, after restaurateurs highlighted a series of inaccuracies that then proved hard to correct.’ ‘Chris Emmins, from online reputation management company Kwikchex, which has also helped […]

Mar 20, 2013

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Credits: Travelmole ‘Police are investigating claims of abuse by six bed and breakfast operators following their appearance on a TV programme, Four in a Bed. One of the owners who appeared in the Channel 4 series claims to have been sent excrement through the post, according to a report in trade journal Caterer and Hotelkeeper. […]

Feb 28, 2013

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Credits: Travelmole ‘Chris Emmins, founder of KwikChex, a company that assists businesses in managing their reputation, gives the following advice to those tempted to participate in reality TV programmes, such as Four in a Bed to avoid the abuse received by some previous participants, as reported on TravelMole today.’ Above excerpts and read the full […]

Feb 28, 2013

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Credits: Caterer and Hotelkeeper By: Janet Harmer ‘Six of the bed and breakfast operators in the current series of the Channel 4 programme Four in a Bed are seeking legal advice after receiving abuse following their television appearance.’ ‘Chris Emmins, the founder of Kwikchex, the online company which helps businesses protect their reputation, said the […]

Feb 25, 2013

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Credits: RCI Ventures By Steve Adams ‘European timeshare trade body the Resort Development Organisation (RDO) is protecting its name – and that of the industry – by joining forces with an online reputation management company. The three-month trial deal with Kwikchex (www.Kwikchex.com) is effective from December 2012 and will be monitored by the RDO’s Communications […]

Dec 11, 2012

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Credits: BBC News ‘Cyberbullying is a growing problem with attacks often having a lasting effect on the victims. Inside Out looks at two victims of internet bullying who have decided to find a solution to the problem. Seventeen-year-old Conor, a student and musician from Shropshire, was bullied on a website where people could vote on […]

Nov 28, 2012

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BBC Inside Out (West Midlands) investigates the damage caused by online defamation. The Broadcast is available on iPlayer www.bbc.co.uk 12 minutes 15 seconds in.

Nov 27, 2012

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Credits: The Sydney Morning Herald By: Clive Dorman “Two of the world’s most popular travel review sites have found themselves in the middle of a corporate war over the authenticity of consumer reviews brought on by a company representing hoteliers.” Above excerpts and full article on: www.smh.com.au

Nov 13, 2012

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Credits: TravelMole.com By Linsey McNeill ‘An investigation by advertising watchdogs into a leading airline and airport review site found it was unable to back up several of its claims, including that reviews on its site were posted by genuine passengers.’ Above excerpts and read the full story on www.travelmole.com

Nov 08, 2012

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Credits: CNBC By: Heesun Wee ‘Gaming positive reviews online is getting harder. The website Yelp which connects local businesses with user-contributed reviews on everything from restaurants to local dentists — recently launched a new “Consumer Alert” system that clamps down on fraudulent reviews.’ ‘But with business risk comes opportunity. Gartner forecasts the emergence of companies […]

Nov 01, 2012

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Trip Advisor Sacking The staff sacked following uncomplimentary reviews on Trip Advisor. Featuring Chris Emmins from KwikChex. Click here to listen (Duration:6 minutes)

Oct 19, 2012

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Credits: theBandBer.com ‘Back in 2010, a UK reputation management firm called Kwikchex launched a campaign against TripAdvisor for publishing allegedly libellous anonymous reviews about hotels. In particular, it has been working with the Advertising Standards Agency to demonstrate how unverified reviews sites can be abused. However Tennessee judge recently ruled that there was no defamation […]

Oct 17, 2012

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Credits: The Sunday Times By: Chris Haslam ‘The owner of a six-room guesthouse on the Isle of Lewis has become the first hotelier in Britain to be granted the right to sue TripAdvisor.’ ‘…however, TripAdvisor successfully argued that the case was beyond the remit of a small-claims court and should be heard in a higher […]

Oct 15, 2012

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Credits: BtoBonline.com By: Christopher Hosford ‘Brand and reputation management is considered a key element of social media marketing. But what happens when forums, blogs, tweets and “likes” are sabotaged by hackers, competitors and other villains intent on destroying a company’s reputation? As many as 15% of online reviews will be fake by 2014, according to […]

Oct 13, 2012

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Credits: NBC News By: A. Pawlowski, NBC News contributor ‘Travelers may love TripAdvisor.com, but hotels often gripe that unverified bad reviews have cost them customers. Now a former hotel worker says a questionable review cost him his job. “I’ve never heard of anyone being targeted specifically and actually being fired over a TripAdvisor review,” Fred […]

Oct 10, 2012

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Credits: 4Hoteliers ‘Man employed for 14 years at Sheraton Hotel claims he was fired after bosses read an anonymous review alleging dishonesty. Fred Keeler has sought the help of internet reputation company KwikChex after being fired from his job as a barman at the Four Points Sheraton Philadelphia (NorthEast). The review was deleted shortly after KwikChex […]

Oct 09, 2012

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Credits: Mail Online By: Paul Harris ‘Richard Gollin took on the corporate might of TripAdvisor after customers confirmed they had cancelled bookings because of criticism they read on the site, widely viewed as the travellers’ bible.’ ‘Chris Emmins of KwikChex, which investigates online reviews, believes there could be up to ten million fake postings among […]

Sep 18, 2012

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Credits: The Sunday Times By: Chris Haslam ‘A new wave of fraudsters is posting bogus accounts of theft and injury on TripAdvisor to back up false insurance claims, according to hoteliers.’ ‘Chris Emmins, of the online reputation management company KwikChex, says: “We’ve had more than 40 requests from hoteliers in this situation. It’s fairly frequent, […]

Sep 18, 2012

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Credits: The Mail on Sunday (This is Money) By: Sarah Bridge ‘It is every cook’s worst nightmare. Celebrity chef Heston Blumenthal has just been accused of giving diners food poisoning.’ ‘However, rather than being a genuine case, it seems that Heston may be the latest victim of a growing trend in which people put fake […]

Sep 04, 2012

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Credits: Caterer and Hotelkeeper By: Neil Gerrard ‘Bexley is the local authority area with the highest failure rate among catering businesses for food hygiene in England, while Craven district council, North Yorkshire, has the lowest failure rate. That’s one of the findings from new research by reputation management firm KwikChex, which has analysed the scores received by […]

Aug 29, 2012

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Credits: Mail on Sunday (This is Money.co.uk) By Sarah Bridge And Dan Pront “Some of the biggest names in the restaurant business are being bombarded with unfounded accusations of giving customers food poisoning on unregulated review sites. Chris Emmins, founder of KwikChex, which investigates potentially damaging internet reviews, said businesses were falling foul of fake […]

Aug 13, 2012

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Credits: The Telegraph, by Charles Starmer-Smith A hygiene expert has warned that people who make unsubstantiated allegations about food poisoning in reviews on user-generated websites such as TripAdvisor could face legal action. “It’s almost impossible to say with any certainty that food poisoning came from any one meal, so making these kind of threats could potentially […]

Aug 12, 2012

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KwikChex has now found a website that we believe answers our criteria for a 5 star rating. Whilst ResponsibleTravel.com may be no giant in terms of numbers of reviews they provide – 5,350, according to their website, they do provide a resource that is diligent and ethical, publishing reviews from authenticated customers, whether negative or […]

Jul 03, 2012

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Credits: BuzzFeed By: Allison McCann ‘Go on TripAdvisor’s UK site and you can no longer find the “reviews you can trust” slogan anywhere on the page (it still exists in the US, in tiny grey print near the bottom of the page.) Legally forced to remove the phrase, soon they might just have to say […]

Jun 25, 2012

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Credits: The Guardian By: Roy Greenslade ‘Canny consumers do not take adverts at face value. According to a research study, once they come across an ad they go online to check out reviews of the advertised product or service – but do they get the correct and fair information?’ ‘KwikChex says: “If consumers see negative opinion results, […]

Jun 25, 2012

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Airline rating site Skytrax is under investigation by the Advertising Standards Authority over the authenticity of some of its reviews. Credits: TTG Digital “The ASA has launched a formal investigation which will ask Skytrax to prove that some of its reviews, from which it gives airlines a star rating, are genuine. The probe follows a […]

Jun 14, 2012

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Updated 3rd July 2012 KwikChex has now published ratings on the first named travel review sites. Background Reviews sites, are fundamentally asking consumers to trust / believe in the information they provide on businesses. They are highly influential in consumer opinion and decision making. Small businesses in particular can be made or broken according to […]

Jun 13, 2012

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BBC Fake Britain investigates the damage caused by fake Trip Advisor reviews to KwikChex Members Howarth House and Medieval Lodge. The Broadcast on the iPlayer has now expired  – the next available viewing according to BBC is at 02:55am Thursday 7th June BBC1

May 24, 2012

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Travel websites implement new policies on reviews after investigation Credits: abc15.com By: Adam Slinger “Travel websites are scrambling to crackdown on fake reviews before the summer vacation season after a new study alluded that some hotel owners and staff were writing false reviews under the pseudonyms of tourists In February, the United Kingdom’s ‘Advertising Standards […]

May 09, 2012

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Credits: Yahoo Philippines “Travel review sites have come to exert phenomenal authority over where we stay and where we eat, with the likes of TripAdvisor and Booking.com now holding millions of reviews from travelers. Those reviews, of course, are only useful as long as they can be trusted, and in recent years it’s been increasingly asserted by hoteliers […]

May 09, 2012

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Credits: USA Today By: Laura Bly In the latest round of an ongoing debate over the reliability of hotel reviews on TripAdvisor and other travel review sites, U.K.-based reputation management company KwikChex is launching a ratings system that ranks the sites on sliding scale. According to Tnooz.com, KwikChex will award as many as five stars for sites where reviewers are […]

May 01, 2012

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  Reputation management company KwikChex is to beef up its efforts to protect the travel and hospitality sector against false and damaging online reviews. The company said no other industry has been as affected by harmful review websites, so it has decided to dedicate additional resources to the sector. Read the full article on www.travelmole.com

Apr 30, 2012

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  Google Reviews, TripAdvisor and Yelp are regarded as the most unreliable review sites, according to a new ratings system introduced by the online reputation management firm, KwikChex. Chris Emmins, co-founder of KwikChex, said that the five-tier ratings system, which is currently being introduced to its own online site, is intended to provide consumers with […]

Apr 30, 2012

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Credits: Enfield Independent By: Hermione Wright ‘A cyber bully is playing with the future of a Tottenham funeral firm by leaving ‘fake’ feedback on a major review website.’ ‘Damian Melville, 33, opened Melville and Daughters funeral directors in West Green Road two years ago to ensure future job security for his five-year-old and 12-year-old daughter when […]

Apr 16, 2012

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  “Reviews You Can Trust”. It always was a bold slogan, but last month Tripadvisor was officially told to remove it from its British website. The country’s advertising watchdog decided you couldn’t tell which reviews were real, and which were simply made-up. But now, one similar site says it may have found a way. Keith […]

Apr 05, 2012

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Credits: The Telegraph Travel By: Oliver Smith ‘New evidence of hoteliers attempting to manipulate their ratings has increased the pressure on TripAdvisor to improve its screening procedures.’ ‘Pressure is growing on TripAdvisor, the travel review website, to improve its screening procedures following the emergence of new evidence of hoteliers attempting to manipulate their ratings and of […]

Mar 25, 2012

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Credits: USA Today – Travel By: Laura Bly ‘To many hoteliers and their guests, TripAdvisor’s Hotel Popularity Index — a destination-specific ranking based on quantity, quality and recency of content written about the hotel on the site — is an indispensable and influential tool.’ ‘While TripAdvisor “does a good job for a lot of people, […]

Mar 17, 2012

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Credits: PeterGreenberg.com By: Phil Baker ‘It’s easy to find hotel reviews online, but honest, unbiased honest customer reviews are harder to spot. Tech columnist  Phil Baker reports on new findings and reviews the latest technology to see if there’s a better way.’ ‘There’s another option that I recently discovered that’s taking a novel approach to […]

Mar 12, 2012

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Credits: Travelmole By: Bev Fearis ‘TripAdvisor has decided to remove its new ratings system following criticism from hospitality businesses. The review website introduced a new scoring system out of five last week but the initiative immediately came under fire. KwikChex thanked TripAdvisor for its swift action in removing the ratings system.’ “We believe that the […]

Mar 05, 2012

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Credits: The Telegraph Travel By: Oliver Smith ‘TripAdvisor is to scrap its controversial new “ratings” system, which allows reviewers to mark hotels, restaurants and attractions without leaving a written review.’ ‘KwikChex, the online reputation management company, which has frequently spoken out against TripAdvisor’s methods, described it as “baffling”. Chris Emmins, chief executive of KwikChex, said: “It […]

Mar 02, 2012

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Credits: Manchester Evening News By: Sarah Dunn ‘Griffiths posted a stream of up to 30 detrimental online reviews on tripadvisor and other sites about The Good Life – owned by the ex partner of her husband, Adrian.’ ‘She slated the vegetarian restaurant, claiming staff were ‘cold and unattentive’, ‘the vegan option wasn’t vegan’ and there were […]

Feb 24, 2012

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Credits: The Telegraph Travel By: Charles Starmer-Smith ‘A hygiene expert has warned that people who make unsubstantiated allegations about food poisoning in reviews on user-generated websites such as TripAdvisor could face legal action. “It’s almost impossible to say with any certainty that food poisoning came from any one meal, so making these kind of threats could […]

Feb 03, 2012

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Credits: The Telegraph Travel By: Charles Starmer-Smith ‘Following the Advertising Standards Authority’s ruling that TripAdvisor can longer claim all its reviews are by “real travellers”, Charles Starmer-Smith calls for the website to re-think the way its reports are checked. There are hoteliers queuing up to welcome the Advertising Standards Authority’s ruling that TripAdvisor can no longer […]

Feb 01, 2012

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