As usual, KwikChex had a good deal of media coverage during 2016, including the following TripAdvisor criticised after closed Tunisian terror hotel given top award https://www.telegraph.co.uk/travel/news/tripadvisor-under-fire-over-award-for-tunisian-hotel/ Telegraph.co.uk, 26 Feb 2016 TripAdvisor accused of unreliability https://www.trn-news.ru/news/35804 Travel Russian News (Russian language travel site), 26 Feb 2016 Between extortion and business interests, are sites as reliable as [...]

Mar 07, 2017

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Title: TripAdvisor denies unfairly penalising businesses for posting fraudulent reviews Credits: The Caterer, By Janet Harmer, 10th Feb 2017 'Action taken by TripAdvisor to put a stop to fraudulent postings on its online review site is often carried out unfairly and inconsistently, according to online reputation management firm, KwikChex.' 'Chris Emmins, co-founder of KwikChex, said [...]

Feb 12, 2017

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For the video summary of our 2016 highlights on YouTube - click here   January KwikChex in Middle East & Asia January saw KwikChex visiting clients and carrying out investigations in the UAE and Asia. We were once again particularly indebted to long term KwikChex clients and friends Max Hart and Dong Chi Thuy of [...]

Dec 31, 2016

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There have been a number of problems for businesses that have appeared in programmes such as Channel 4’s Four in a Bed, including subsequent attacks by internet trolls and malicious fake online reviews. In 2013, one participant in the same programme suffered serious and distressing harassment and requested assistance from KwikChex (see Caterer article https://www.thecaterer.com/articles/347564/police-called-in-to-investigate-abuse-aimed-at-participants-of-channel4-programme-four-in-a-bed). Defamatory [...]

Dec 22, 2016

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Credits: The Sun, by Kathryn Cain ‘CHINESE fraudsters operating a sophisticated “fake reader factory” have taken down travel website TripAdvisor’s page on the country’s top social media app.’ ‘Two years ago a Bournemouth-based online reputation management company cast specific doubt on the integrity of TripAdvisor’s Chinese operation. Chris Emmins, co-founder of KwikChex, found some “amazingly […]

Oct 23, 2016

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Watch out for KwikChex on the BBC this Wednesday & Thursday. Helping the BBC Fake Britain team expose the use of fake websites and fake reviews. Wednesday 31st August BBC1 09:15 and Thursday 1st September BBC2 06:45 https://www.bbc.co.uk/programmes/b07tl838 (KwikChex featured from 14 minutes in)

Aug 30, 2016

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Credits: Daily Mail – Thisismoney.co.uk By Alisha Rouse for Money Mail, 27 July 2016 Couple win £7,000 victory over faulty timeshare escape contract following 18-month legal battle ‘The Walkers’ victory is believed to be the first of its kind in Britain. Chris Emmins, founder of KwikChex, a company that investigates other firms and helped the […]

Aug 09, 2016

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BBC Radio Humberside Online reviews, fake reviews, TripAdvisor – includes interview with Chris Emmins, KwikChex. Listen here – https://www.bbc.co.uk/programmes/p03ts6nc (From 45 minutes).

May 25, 2016

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Credits: The Guardian, 24th March 2016 Bernard Hogan-Howe blames online theft on ‘bad behaviour’ of customers who have poor internet security and says focus should be on prevention. Banks should not refund victims of online fraud because it “rewards” them for being lax about internet security, the Metropolitan police commissioner has said. Above excerpts and read […]

Mar 24, 2016

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Credits: Telegraph By Hugh Morris TripAdvisor criticised after closed Tunisian terror hotel given top award The validity of TripAdvisor’s coveted Traveller’s Choice awards has been called into question after a 2016 recommendation was bestowed on the hotel in Tunisia where an Islamist terrorist attack left 30 British holidaymakers dead last summer. Chris Emmins from KwikChex, […]

Feb 29, 2016

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Credits: The Daily Mail, By Antonia Hoyle, 17 February 2016 Would you dare let a STRANGER sleep in your bed? Renting out your home on Airbnb is the latest middle-class wheeze. But you could also be in for a nasty surprise… ‘The crooks exploit a weak link in what should be a secure system,’ explains Chris […]

Feb 20, 2016

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Credits: Mail Online By: Tom Rawstorne Disturbing proof the online review that made you book your holiday may be FAKE: Investigation reveals an entire industry is dedicated to generating bogus appraisals for cash ‘If you want to give a good impression or mislead consumers into trusting you, the best way to do it is to […]

Oct 19, 2015

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KwikChex participates in Canadian Broadcasting Corporation (CBC) radio programme “Burned by Online Reviews”. KwikChex mentioned on CBC website – https://www.cbc.ca/radio/podcasts/ontario/ontario-today/ Link to podcast for CBC radio programme “Burned by Online Reviews” – https://podcast.cbc.ca/mp3/podcasts/ontariotoday_20150911_81823.mp3. KwikChex on between 25.54 and 34.44.

Sep 14, 2015

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KwikChex mention in Daily Telegraph article about fake online reviews: KwikChex, an online investigations body, said it had identified and exposed thousands of online fake reviews, both negative and positive. A spokesman said: “Whilst that exposure has pressured some reviews sites to invest more in fraud detection, there are still many problems on a vast […]

Sep 03, 2015

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KwikChex has once again been working with the BBC to highlight dangers to consumers. As part of the Timeshare Task Force initiative, KwikChex contacted the BBC 4 Radio You & Yours programme about a product known as Realistix Solutions. This is a product which is the subject of many consumer complaints. Consumers are approached with [...]

Sep 02, 2015

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Selltimesharetoday continues to flout advertising rules after an investigation found its claims to be misleading. The original complaint brought forward by the Timeshare Task Force…Timeshare Task Force uses a reputation management firm known as “KwikChex” to challenge adverts for timeshare exit services that it thinks is misleading. Above excerpts and read the full article on […]

Aug 22, 2015

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Credits: Mail Online By: Antonia Hoyle ‘Gumtree is unquestionably one of the favourite and most prolific resources used by criminals,’ says Chris Emmins, co-founder of KwikChex, an online investigations and authentication business. ‘It is inherently dangerous for consumers — both buyers and sellers — and the utmost caution is required when using it.’ Above excerpts [...]

Jul 27, 2015

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Resort Management Direct had been cold calling RDO members saying they were entitled to a free holiday. An admin fee of approximately £200 would apply. However consumers found the holidays near impossible to book and some were later advised that they needed to attend a presentation whilst on holiday. Refunds were never given. Blaine Connell, [...]

Jul 21, 2015

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KwikChex were featured on the 6 O’Clock BBC News after our investigations team worked with BBC reporters to uncover review fraud involving a Payday Loan company that had fake reviews posted on Trustpilot. The reviews used stolen identities – including one of a deceased young mother. KwikChex is now in the process of launching a […]

Jun 23, 2015

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BBC Radio 5 Live Breakfast Show Fake online customer reviews – includes interview with Chris Emmins, KwikChex. Above excerpts and read the full article on – www.bbc.co.uk From 1hr 56m Other BBC stories featuring KwikChex – Click here

Jun 22, 2015

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BBC Radio London Breakfast Show Fake online customer reviews – includes interview with Chris Emmins, KwikChex. Above excerpts and read the full article on – www.bbc.co.uk From 2hr 20m Other BBC stories featuring KwikChex – Click here

Jun 22, 2015

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BBC Show – Victoria Derbyshire Angus Crawford investigates fake online customer reviews – includes interview with Chris Emmins, KwikChex. Above excerpts and read the full article on – www.bbc.co.uk From 52.40 Other BBC stories featuring KwikChex – Click here

Jun 22, 2015

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Bournemouth Echo By: Steven Smith, Chief Reporter THE latest investigation into a convicted conman from Bournemouth is at “an advanced stage” – but Trading Standards officers face not being able to bring a prosecution because of the cost. Kwikchex, a Bournemouth-based firm that manages a website advising consumers regarding businesses that operate in the timeshare […]

Jun 22, 2015

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KwikChex were featured on the 6 O’Clock BBC News after our investigations team worked with BBC reporters to uncover review fraud involving a Payday Loan company that had fake reviews posted on Trustpilot. The reviews used stolen identities – including one of a deceased young mother. KwikChex is now in the process of launching a […]

Jun 19, 2015

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Credits: Daily Mail By: Sarah Bridge Mail on Sunday article about serial timeshare fraud offender Frank Madden reveals problems Trading Standards face – and includes how KwikChex is cooperating with them to assist investigations and prosecutions. All consumer reports to KwikChex and the Timeshare Task Force are also made available to the relevant authorities regardless […]

May 24, 2015

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Credits: Skift By: Marisa Garcia Skift.com refers to the KwikChex ASA complaint regarding Skytrax in it’s evaluation of Airline and Airport Awards Above excerpts and read the full article on www.skift.com

Mar 25, 2015

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Credits: The Independent By: Chris Green Chris Emmins, co-founder of the online reputation management firm KwikChex, said customers who received legal letters should try not to panic. “For consumers that have genuine cause for complaint, they should not be intimidated by such threats,” he said. Above excerpts and read the full article on www.independent.co.uk

Mar 06, 2015

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Credits: Telegraph Travel By: Oliver Smith Guest at a Scottish b&b says he had a brick thrown at his window and awoke to find the owner in bed with him – surely this crude review can’t be genuine? Above excerpts and read the full article on www.telegraph.co.uk

Feb 28, 2015

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Credits: The Guardian By: Will Coldwell TripAdvisor’s fraught relationship with the travel industry. Mention of KwikChex’s group action against TripAdvisor over reviews believed unfair and damaging to businesses. Also investigation launched by the Advertising Standards Authority (ASA) in 2011 into TripAdvisor after KwikChex filed a complaint on behalf of business owners upset at what they […]

Nov 25, 2014

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Credits: Energy Assessor Magazine KwikChex mentioned in this consumer warning regarding an 2012 investigation. Above excerpts and read the full article on www.energyassessormagazine.com

Sep 30, 2014

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Credits: Mail on Sunday By: Sarah Bridge Fears of bigger bills for timeshare owners stall EU’s war on rogue firms * Many timeshare owners now desperate to quit unwanted properties * Some contracts continue after death, with costs passing to children * EU plan to clean up industry on hold after claims it might make […]

Aug 11, 2014

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KwikChex discusses the laws concerning outdated and irrelevant online reviews on BBC Radio 4 programme You & Yours. KwikChex is taking a number of new actions following recent rulings and changes in the laws, including applications under the Right to be Forgotten principles and defamation. We are also pursuing an international ethical campaign to improve […]

Jun 24, 2014

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BBC Click – The BBC’s flagship technology programme What happens to a business when somebody deliberately fakes online feedback… Click Here to listen to the Interview

Jun 24, 2014

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Credits: Phuket Gazette By: Bill Barnett Another interesting site, KwikChex, is seizing an opportunity to lead the space in online reputation and internet defamation. Here, proof of quality is meant to assure customers that what they read online is credible and real. Above excerpts and read the full article on www.phuketgazette.net

Jun 05, 2014

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Credits: Travel Mole TripAdvisor has removed at least 10,000 reviews from its Chinese website daodao following complaints that they were fake. Online reputation management company KwikChex is now calling for the site to be suspended until a “very thorough audit” can take place and new systems installed to better detect fraud. It claimed that the […]

Mar 19, 2014

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Credits: Tnooz By: Karthick Prabu Daodao, the local imprint of TripAdvisor in China, is the subject of an investigation after a damning report into the validity of its reviews. The report by KwikChex, the UK-based online reputation management company which has been a ongoing thorn in the side of the user review service for years, […]

Mar 18, 2014

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Credits: The Sydney Morning Herald By: Jolyon Attwooll The authenticity of TripAdvisor reviews is under the spotlight again after new research revealed thousands of suspect postings on the Chinese version of the website. The study, carried out by Kwikchex, an “online reputation management” company that has been a regular critic of TripAdvisor, uncovered what it […]

Mar 17, 2014

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Credits: The Telegraph By: Jolyon Attwooll New research has highlighted thousands of suspect reviews on the Chinese domain of TripAdvisor The authenticity of TripAdvisor reviews is under the spotlight again after new research revealed thousands of suspect postings on the Chinese version of the website. The study, carried out by Kwikchex, an “online reputation management” […]

Mar 17, 2014

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Credits: The Telegraph By: Natalie Paris ‘Reservations have been raised regarding TripAdvisor’s policy of erasing old reviews following a hotel’s renovation.’ ‘Reviews are only helpful if they have been written recently anyway, online investigation authentication service KwikChex argued this week.’ “KwikChex firmly believes that reviews over two years old on the TripAdvisor site serve no […]

Sep 06, 2013

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Credits: Halifax Courier ‘A Halifax businessman is at loggerheads with TripAdvisor after his restaurant rating slumped from from top spot to 122nd out of 136. TripAdvisor removed 280 reviews after its fraud detection systems indicated suspicious activity. But, Ziggy Hussain who runs Ziggy’s Spice House, said the huge growth in popularity is down to him […]

Aug 14, 2013

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Credits: news.com.au ‘A BEAUTIFULLY restored boat serving Michelin-starred food. Divers on hand to catch any fish on the menu. Countless reviews describing the cooking as ‘simply divine’. This restaurant sounds too good to be true. Trouble is, it was. Because when dozens of foodies headed to Oscar’s to sample the ‘mind-blowing’ food after reading its […]

Jul 30, 2013

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Credits: Fox News ‘Fake reviews of a restaurant named Oscar’s, billed as having “Michelin-starred food,” reportedly had diners looking for the eatery in an alley filled with garbage cans.’ ‘“The listing featured over-the-top reviews for a fake business, but it went undetected for more than two months,” Chris Emmins, co-founder of the online reputation management […]

Jul 30, 2013

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Credits: Yahoo News UK & Ireland ‘The TripAdvisor profile for Oscar’s boasted that staff in diving gear would swim down to catch whatever fish the customer wanted’ ‘It was billed as one of the best places to eat in Britain with “amazing” and “mind blowing” Michelin-starred food on offer. And its setting sounded especially magical: […]

Jul 30, 2013

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Credits: The Telegraph By: Victoria Ward ‘Its “mind-blowing” food was said to rival the best in the world while its romantic setting in the hull of a ship left awestruck diners raving about the experience.’ ‘With staff dressed in diving gear ready to catch whatever fish the customer ordered and a changing location dependent on […]

Jul 30, 2013

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Credits: Telegraph Travel By: Oliver Smith ‘TripAdvisor has come under fire after its fraud detection systems failed to prevent a non-existent business becoming one of the most highly-rated restaurants in a popular seaside town.’ ‘Chris Emmins, co-founder of the online reputation management firm KwikChex, said the listing cast doubt on TripAdvisor’s ability to spot fraudulent […]

Jul 25, 2013

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Credits: Travel Weekly, USA By: Danny King ‘Paris-based hotelier Accor said it had placed one of its executives on a leave of absence after learning that he had posted more than 100 reviews of both Accor-operated hotels and competing properties on TripAdvisor under an assumed alias.’ ‘The U.K.-based online reputation-management firm KwikChex identified Peter Hook, […]

Jun 05, 2013

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Credits: Travel Blackboard, Asia Edition By: N.J. ‘Review website, TripAdvisor is under the reliability scope again, after a hotel group’s employee has admitted to posting up to 100 anonymous hotel reviews on the site.’ ‘According to the report, Mr Hook had been publishing reviews under the name ‘Tavare’ since 2010, but was caught out by […]

Jun 04, 2013

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Credits: Travelers Today By: Katie McFadden ‘Do you always trust travel reviews on sites such as TripAdvisor? You might want to be more careful. A hotel executive was recently busted for posting reviews about his hotels and rivals.’ ‘According to Telegraph Travel, Peter Hook, a communications manager for Accord hotels in Asia and the Pacific […]

May 30, 2013

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Credits: The Telegraph By: Oliver Smith ‘A senior executive at one of the world’s largest hotel groups has admitted breaching TripAdvisor’s rules by posting dozens of glowing reviews about the firm’s properties.’ ‘Peter Hook, who describes himself on Twitter as “director of propaganda” for Accor hotels in Asia and the Pacific, also published a number […]

May 28, 2013

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Credits: Caterer and Hotelkeeper by Neil Gerrard. ‘Consumer reviews website TripAdvisor has pledged changes to the way it handles information regarding the opening hours of businesses featured on its site, after restaurateurs highlighted a series of inaccuracies that then proved hard to correct.’ ‘Chris Emmins, from online reputation management company Kwikchex, which has also helped […]

Mar 20, 2013

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Credits: Travelmole ‘Police are investigating claims of abuse by six bed and breakfast operators following their appearance on a TV programme, Four in a Bed. One of the owners who appeared in the Channel 4 series claims to have been sent excrement through the post, according to a report in trade journal Caterer and Hotelkeeper. […]

Feb 28, 2013

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Credits: Travelmole ‘Chris Emmins, founder of KwikChex, a company that assists businesses in managing their reputation, gives the following advice to those tempted to participate in reality TV programmes, such as Four in a Bed to avoid the abuse received by some previous participants, as reported on TravelMole today.’ Above excerpts and read the full […]

Feb 28, 2013

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Credits: Caterer and Hotelkeeper By: Janet Harmer ‘Six of the bed and breakfast operators in the current series of the Channel 4 programme Four in a Bed are seeking legal advice after receiving abuse following their television appearance.’ ‘Chris Emmins, the founder of Kwikchex, the online company which helps businesses protect their reputation, said the […]

Feb 25, 2013

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Credits: RCI Ventures By Steve Adams ‘European timeshare trade body the Resort Development Organisation (RDO) is protecting its name – and that of the industry – by joining forces with an online reputation management company. The three-month trial deal with Kwikchex (www.Kwikchex.com) is effective from December 2012 and will be monitored by the RDO’s Communications […]

Dec 11, 2012

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Credits: BBC News ‘Cyberbullying is a growing problem with attacks often having a lasting effect on the victims. Inside Out looks at two victims of internet bullying who have decided to find a solution to the problem. Seventeen-year-old Conor, a student and musician from Shropshire, was bullied on a website where people could vote on […]

Nov 28, 2012

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BBC Inside Out (West Midlands) investigates the damage caused by online defamation. The Broadcast is available on iPlayer www.bbc.co.uk 12 minutes 15 seconds in.

Nov 27, 2012

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Credits: The Sydney Morning Herald By: Clive Dorman “Two of the world’s most popular travel review sites have found themselves in the middle of a corporate war over the authenticity of consumer reviews brought on by a company representing hoteliers.” Above excerpts and full article on: www.smh.com.au

Nov 13, 2012

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Credits: TravelMole.com By Linsey McNeill ‘An investigation by advertising watchdogs into a leading airline and airport review site found it was unable to back up several of its claims, including that reviews on its site were posted by genuine passengers.’ Above excerpts and read the full story on www.travelmole.com

Nov 08, 2012

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Credits: CNBC By: Heesun Wee ‘Gaming positive reviews online is getting harder. The website Yelp which connects local businesses with user-contributed reviews on everything from restaurants to local dentists — recently launched a new “Consumer Alert” system that clamps down on fraudulent reviews.’ ‘But with business risk comes opportunity. Gartner forecasts the emergence of companies […]

Nov 01, 2012

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Trip Advisor Sacking The staff sacked following uncomplimentary reviews on Trip Advisor. Featuring Chris Emmins from KwikChex. Click here to listen (Duration:6 minutes)

Oct 19, 2012

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Credits: theBandBer.com ‘Back in 2010, a UK reputation management firm called Kwikchex launched a campaign against TripAdvisor for publishing allegedly libellous anonymous reviews about hotels. In particular, it has been working with the Advertising Standards Agency to demonstrate how unverified reviews sites can be abused. However Tennessee judge recently ruled that there was no defamation […]

Oct 17, 2012

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Credits: The Sunday Times By: Chris Haslam ‘The owner of a six-room guesthouse on the Isle of Lewis has become the first hotelier in Britain to be granted the right to sue TripAdvisor.’ ‘…however, TripAdvisor successfully argued that the case was beyond the remit of a small-claims court and should be heard in a higher […]

Oct 15, 2012

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Credits: BtoBonline.com By: Christopher Hosford ‘Brand and reputation management is considered a key element of social media marketing. But what happens when forums, blogs, tweets and “likes” are sabotaged by hackers, competitors and other villains intent on destroying a company’s reputation? As many as 15% of online reviews will be fake by 2014, according to […]

Oct 13, 2012

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Credits: NBC News By: A. Pawlowski, NBC News contributor ‘Travelers may love TripAdvisor.com, but hotels often gripe that unverified bad reviews have cost them customers. Now a former hotel worker says a questionable review cost him his job. “I’ve never heard of anyone being targeted specifically and actually being fired over a TripAdvisor review,” Fred […]

Oct 10, 2012

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Credits: 4Hoteliers ‘Man employed for 14 years at Sheraton Hotel claims he was fired after bosses read an anonymous review alleging dishonesty. Fred Keeler has sought the help of internet reputation company KwikChex after being fired from his job as a barman at the Four Points Sheraton Philadelphia (NorthEast). The review was deleted shortly after KwikChex […]

Oct 09, 2012

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Credits: Mail Online By: Paul Harris ‘Richard Gollin took on the corporate might of TripAdvisor after customers confirmed they had cancelled bookings because of criticism they read on the site, widely viewed as the travellers’ bible.’ ‘Chris Emmins of KwikChex, which investigates online reviews, believes there could be up to ten million fake postings among […]

Sep 18, 2012

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Credits: The Sunday Times By: Chris Haslam ‘A new wave of fraudsters is posting bogus accounts of theft and injury on TripAdvisor to back up false insurance claims, according to hoteliers.’ ‘Chris Emmins, of the online reputation management company KwikChex, says: “We’ve had more than 40 requests from hoteliers in this situation. It’s fairly frequent, […]

Sep 18, 2012

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Credits: The Mail on Sunday (This is Money) By: Sarah Bridge ‘It is every cook’s worst nightmare. Celebrity chef Heston Blumenthal has just been accused of giving diners food poisoning.’ ‘However, rather than being a genuine case, it seems that Heston may be the latest victim of a growing trend in which people put fake […]

Sep 04, 2012

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Credits: Caterer and Hotelkeeper By: Neil Gerrard ‘Bexley is the local authority area with the highest failure rate among catering businesses for food hygiene in England, while Craven district council, North Yorkshire, has the lowest failure rate. That’s one of the findings from new research by reputation management firm KwikChex, which has analysed the scores received by […]

Aug 29, 2012

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Credits: Mail on Sunday (This is Money.co.uk) By Sarah Bridge And Dan Pront “Some of the biggest names in the restaurant business are being bombarded with unfounded accusations of giving customers food poisoning on unregulated review sites. Chris Emmins, founder of KwikChex, which investigates potentially damaging internet reviews, said businesses were falling foul of fake […]

Aug 13, 2012

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Credits: The Telegraph, by Charles Starmer-Smith A hygiene expert has warned that people who make unsubstantiated allegations about food poisoning in reviews on user-generated websites such as TripAdvisor could face legal action. “It’s almost impossible to say with any certainty that food poisoning came from any one meal, so making these kind of threats could potentially […]

Aug 12, 2012

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KwikChex has now found a website that we believe answers our criteria for a 5 star rating. Whilst ResponsibleTravel.com may be no giant in terms of numbers of reviews they provide – 5,350, according to their website, they do provide a resource that is diligent and ethical, publishing reviews from authenticated customers, whether negative or […]

Jul 03, 2012

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Credits: BuzzFeed By: Allison McCann ‘Go on TripAdvisor’s UK site and you can no longer find the “reviews you can trust” slogan anywhere on the page (it still exists in the US, in tiny grey print near the bottom of the page.) Legally forced to remove the phrase, soon they might just have to say […]

Jun 25, 2012

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Credits: The Guardian By: Roy Greenslade ‘Canny consumers do not take adverts at face value. According to a research study, once they come across an ad they go online to check out reviews of the advertised product or service – but do they get the correct and fair information?’ ‘KwikChex says: “If consumers see negative opinion results, […]

Jun 25, 2012

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Airline rating site Skytrax is under investigation by the Advertising Standards Authority over the authenticity of some of its reviews. Credits: TTG Digital “The ASA has launched a formal investigation which will ask Skytrax to prove that some of its reviews, from which it gives airlines a star rating, are genuine. The probe follows a […]

Jun 14, 2012

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Updated 3rd July 2012 KwikChex has now published ratings on the first named travel review sites. Background Reviews sites, are fundamentally asking consumers to trust / believe in the information they provide on businesses. They are highly influential in consumer opinion and decision making. Small businesses in particular can be made or broken according to […]

Jun 13, 2012

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BBC Fake Britain investigates the damage caused by fake Trip Advisor reviews to KwikChex Members Howarth House and Medieval Lodge. The Broadcast on the iPlayer has now expired  – the next available viewing according to BBC is at 02:55am Thursday 7th June BBC1

May 24, 2012

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Travel websites implement new policies on reviews after investigation Credits: abc15.com By: Adam Slinger “Travel websites are scrambling to crackdown on fake reviews before the summer vacation season after a new study alluded that some hotel owners and staff were writing false reviews under the pseudonyms of tourists In February, the United Kingdom’s ‘Advertising Standards […]

May 09, 2012

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Credits: Yahoo Philippines “Travel review sites have come to exert phenomenal authority over where we stay and where we eat, with the likes of TripAdvisor and Booking.com now holding millions of reviews from travelers. Those reviews, of course, are only useful as long as they can be trusted, and in recent years it’s been increasingly asserted by hoteliers […]

May 09, 2012

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Credits: USA Today By: Laura Bly In the latest round of an ongoing debate over the reliability of hotel reviews on TripAdvisor and other travel review sites, U.K.-based reputation management company KwikChex is launching a ratings system that ranks the sites on sliding scale. According to Tnooz.com, KwikChex will award as many as five stars for sites where reviewers are […]

May 01, 2012

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  Reputation management company KwikChex is to beef up its efforts to protect the travel and hospitality sector against false and damaging online reviews. The company said no other industry has been as affected by harmful review websites, so it has decided to dedicate additional resources to the sector. Read the full article on www.travelmole.com

Apr 30, 2012

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  Google Reviews, TripAdvisor and Yelp are regarded as the most unreliable review sites, according to a new ratings system introduced by the online reputation management firm, KwikChex. Chris Emmins, co-founder of KwikChex, said that the five-tier ratings system, which is currently being introduced to its own online site, is intended to provide consumers with […]

Apr 30, 2012

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Credits: Enfield Independent By: Hermione Wright ‘A cyber bully is playing with the future of a Tottenham funeral firm by leaving ‘fake’ feedback on a major review website.’ ‘Damian Melville, 33, opened Melville and Daughters funeral directors in West Green Road two years ago to ensure future job security for his five-year-old and 12-year-old daughter when […]

Apr 16, 2012

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  “Reviews You Can Trust”. It always was a bold slogan, but last month Tripadvisor was officially told to remove it from its British website. The country’s advertising watchdog decided you couldn’t tell which reviews were real, and which were simply made-up. But now, one similar site says it may have found a way. Keith […]

Apr 05, 2012

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Credits: The Telegraph Travel By: Oliver Smith ‘New evidence of hoteliers attempting to manipulate their ratings has increased the pressure on TripAdvisor to improve its screening procedures.’ ‘Pressure is growing on TripAdvisor, the travel review website, to improve its screening procedures following the emergence of new evidence of hoteliers attempting to manipulate their ratings and of […]

Mar 25, 2012

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Credits: USA Today – Travel By: Laura Bly ‘To many hoteliers and their guests, TripAdvisor’s Hotel Popularity Index — a destination-specific ranking based on quantity, quality and recency of content written about the hotel on the site — is an indispensable and influential tool.’ ‘While TripAdvisor “does a good job for a lot of people, […]

Mar 17, 2012

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Credits: PeterGreenberg.com By: Phil Baker ‘It’s easy to find hotel reviews online, but honest, unbiased honest customer reviews are harder to spot. Tech columnist  Phil Baker reports on new findings and reviews the latest technology to see if there’s a better way.’ ‘There’s another option that I recently discovered that’s taking a novel approach to […]

Mar 12, 2012

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Credits: Travelmole By: Bev Fearis ‘TripAdvisor has decided to remove its new ratings system following criticism from hospitality businesses. The review website introduced a new scoring system out of five last week but the initiative immediately came under fire. KwikChex thanked TripAdvisor for its swift action in removing the ratings system.’ “We believe that the […]

Mar 05, 2012

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Credits: The Telegraph Travel By: Oliver Smith ‘TripAdvisor is to scrap its controversial new “ratings” system, which allows reviewers to mark hotels, restaurants and attractions without leaving a written review.’ ‘KwikChex, the online reputation management company, which has frequently spoken out against TripAdvisor’s methods, described it as “baffling”. Chris Emmins, chief executive of KwikChex, said: “It […]

Mar 02, 2012

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Credits: Manchester Evening News By: Sarah Dunn ‘Griffiths posted a stream of up to 30 detrimental online reviews on tripadvisor and other sites about The Good Life – owned by the ex partner of her husband, Adrian.’ ‘She slated the vegetarian restaurant, claiming staff were ‘cold and unattentive’, ‘the vegan option wasn’t vegan’ and there were […]

Feb 24, 2012

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Credits: The Telegraph Travel By: Charles Starmer-Smith ‘A hygiene expert has warned that people who make unsubstantiated allegations about food poisoning in reviews on user-generated websites such as TripAdvisor could face legal action. “It’s almost impossible to say with any certainty that food poisoning came from any one meal, so making these kind of threats could […]

Feb 03, 2012

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Credits: The Telegraph Travel By: Charles Starmer-Smith ‘Following the Advertising Standards Authority’s ruling that TripAdvisor can longer claim all its reviews are by “real travellers”, Charles Starmer-Smith calls for the website to re-think the way its reports are checked. There are hoteliers queuing up to welcome the Advertising Standards Authority’s ruling that TripAdvisor can no longer […]

Feb 01, 2012

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Credits: CNN By: Marnie Hunter ‘Phrases such as “reviews you can trust” and “reviews from real travelers” have misled TripAdvisor users in the United Kingdom, according to a judgment issued Wednesday by the Advertising Standards Authority in Britain. The decision comes in response to a complaint filed by a reputation management firm and two hotels, claiming […]

Feb 01, 2012

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Credits: Mail Online By: Sean Poulter ‘TripAdvisor can no longer claim to offer ‘trusted and honest’ reviews, the advertising watchdog has ruled. It said that because the world’s biggest travel website does not vet its 50 million users’ comments, it cannot guarantee they are genuine.’ ‘It has faced claims that some establishments are being given poor […]

Feb 01, 2012

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Credits: The Telegraph Travel By: James Hall, Consumer Affairs Editor ‘It follows complaints that some unscrupulous hoteliers have posted fake comments on the site to boost their own business or sabotage others. The advertising watchdog said that because reviews can be posted on the site without any form of verification, Tripadvisor must no longer claim […]

Feb 01, 2012

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Credits: PC Advisor By: Carrie-Ann Skinner ‘Regulator upheld complaint that website doesn’t check comments are from real travellers The Advertising Standards Authority (ASA) has slammed holiday-reviews site TripAdvisor, claiming it’s “misleading” web users. KwikChex Ltd and two hotels made complaints over the site’s claims that it offered “trusted advice from real traveller”, “reviews you can […]

Feb 01, 2012

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Credits: BBC News ‘TripAdvisor has been ordered to rewrite some of its marketing claims by the UK’s Advertising Standards Authority. The ruling follows complaints by hotels that the site had said that its holiday reviews could be “trusted”. The watchdog said that the ruling served as a warning to all sites with user-generated material. It […]

Feb 01, 2012

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Credits: The Guardian By: Steven Morris ‘Advertising watchdogs have criticised the travel website TripAdvisor for asserting that all contributions on its pages were honest and from real travellers. But some hoteliers and others in the hospitality trade claim the site is open to abuse, for example from rivals keen to attack an establishment’s reputation. Two […]

Feb 01, 2012

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Credits: Irishtimes.com By: CONOR POPE, Consumer Affairs Correspondent ‘THE IRISH Hotels Federation has welcomed a ruling published by the British Advertising Standards Authority this morning which prohibits travel website TripAdvisor from claiming or even implying the hotel reviews it carries are “honest, real or trusted”. The federation also called on all travel review websites to […]

Feb 01, 2012

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Credits: The Press Association ‘TripAdvisor has been told it cannot claim all of its reviews are written by real travellers. The Advertising Standards Authority (ASA) said claims that all reviews on the travel site are genuine are “misleading”. The ruling came after complaints highlighted statements on the TripAdvisor website which claimed: “reviews you can trust”, […]

Feb 01, 2012

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Credits: Tnooz By: Linda Fox ‘The UK advertising regulator upheld a complaint from online reputation firm Kwikchex and two hotels which argued wording on TripAdvisor’s UK website, such as “reviews you can trust…from real travellers…and trusted advice from real travellers”, was misleading because the company could not prove reviews were genuine or from real travellers.’ Chris Emmins […]

Feb 01, 2012

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Credits: Scotsman.com ‘An ADVERTISING watchdog has told the travel website TripAdvisor it could not claim that all of its reviews were written by real travellers. The Advertising Standards Authority (ASA) said claims that all reviews on the site were genuine were “misleading”.’ Above excerpts and full story from www.scotsman.com

Feb 01, 2012

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Credits: Campaign By: Loulla-Mae Eleftheriou-Smith, campaignlive.co.uk ‘The advertising watchdog has told TripAdvisor, the travel reviews site, it can no longer claim or imply that all the reviews on its site are from “real travellers” or are “honest”, “real” or “trusted”. The Advertising Standards Authority looked into three complaints, one from online reputation management company KwikChex […]

Feb 01, 2012

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Credits: The Drum ‘Claims by Tripadvisor.co.uk that its “Reviews you can trust” statement, alongside claims that the site carried “reviews from real travelers” and that it offered ‘trusted advice from real travellers’ was untrue, and banned the company from using similar claims in the future. Three complaints were received by the Advertising Standards Authority, from […]

Feb 01, 2012

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Credits: Travolution ‘A complaint about the authenticity of Tripadvisor reviews has been upheld by UK watchdog the Advertising Standards Authority. The complaint by online reputation specialist KwikChex Ltd centred on the site’s claims of the authenticity and trustworthiness of its reviews. Tripadvisor had claimed the site featured more than “50 million honest travel reviews and […]

Feb 01, 2012

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Credits: Digital Journal By: Roderick Eime “TripAdvisor.com, arguably the most influential source of hotel reviews, has released its much anticipated Travelers Choice Awards for 2012. But not all hotels agree.” “Another company, UK-based KwikChex.com, is specifically targeting TripAdvisor in their efforts, placing pressure on the company to take more stringent measures in verifying reviews, including […]

Jan 24, 2012

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Credits: Eat Out Magazine “Online reviews have been in the headlines recently for all the wrong reasons. Allegations of sabotage and fake postings are rife leading the Advertising Standards Authority to launch an investigation into reviews of hotels and restaurants. Chris Emmins co-founder of KwikChex, tells us about the rise, reviews and risks of online […]

Jan 18, 2012

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KwikChex member Medieval Lodge in Hastings, UK today had a fake review removed from their TripAdvisor profile after the BBC reported the distress and damage being caused on their flagship breakfast news programme. KwikChex has traced the person responsible and is considering further action. Watch the BBC news clip. Further information and update on this […]

Jan 11, 2012

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Voyager’s World, Bangalore, India – December 2011 Is that Review Genuine? The reviews on travel review websites look good and glowing. But how trustworthy are such reviews? Firoz Fazil finds out. Excerpts from article: “If you start with the fact that there is no verification process – not even to confirm that is a genuine […]

Jan 11, 2012

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Firms fall victim to fake web reviews Click here to view video (originally shown on BBC News at Six 03/11/2011)   Plus related article on BBC News Website: Google removes ‘paedophile’ claim on review website Credits: BBC News By Claire Marshall BBC News Midlands correspondent “A business owner accused in a Google review of being a paedophile […]

Jan 09, 2012

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“(Reuters.com) – TripAdvisor, the world’s largest travel site with 20 million members, has completed its spin-off from travel website operator Expedia.” “UK reputation management firm KwikChex would take umbrage with the term ‘authentic review’; a non-transactional site, there’s no guarantee that people who review properties on TripAdvisor have actually stepped foot in them. KwikChex represents […]

Dec 21, 2011

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Credits: Tnooz By: Chris Emmins, chief executive of KwikChex “When KwikChex first started publicly challenging TripAdvisor, many were concerned it was an attempt to suppress freedom of speech. Some had the impression that it was being driven by sub-standard businesses which simply couldn’t take criticism. On both accounts, nothing could have been further from the […]

Dec 14, 2011

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Credits: The Telegraph By: Emma Barnett “Companies need to plan social media communication with the same level of thought, crisis management and craftsmanship as a traditional advertising campaign.” “Brands must learn from Qantas-esque mistakes when marketing themselves online and cleverly engage with reviewers. Social media engagement is risky, but when done well, is the most […]

Nov 27, 2011

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TripAdvisor reviews – confusing, contradictory, coercion and blackmail. Featuring KwikChex. Click here to listen

Nov 23, 2011

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Credits: The Telegraph – Travel “Guests are attempting to blackmail hotels and businesses into paying hundreds of pounds by threatening to write bad reviews on the online site TripAdvisor, it has been reported. “ “TripAdvisor carries more the reviews which it claims are honest, reliable and written by “real travellers around the world”. But online […]

Nov 22, 2011

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Credits: Mail Online By: Sophie Freeman “Hotel guests are using the threat of a bad review on Tripadvisor to blackmail owners into paying hundreds of pounds ‘compensation’ – even when there was nothing wrong with their stay.” “Last month, MailOnline reported that hotel owner Deborah Sinclair was taking legal action after Tripadvisor placed a ‘red […]

Nov 22, 2011

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Credits: The Telegraph – Travel By: Oliver Smith “TripAdvisor, the travel review website, may have to change the way it operates if proposed changes to defamation laws go ahead and a new complaint being considered by the Advertising Standards Agency (ASA) is upheld.” “Several hoteliers are also taking legal action individually against the website for […]

Nov 11, 2011

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Credits: Caterer and Hotel Keeper By: Neil Gerrard “TripAdvisor is to launch a customer support phone number for registered owners and managers on the online reviews website, which is set to go live today.” “The move comes following an intense period of publicity for the controversial website, which faces pressure and the threat of legal […]

Nov 08, 2011

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Google removes ‘paedophile’ claim on review website Credits: BBC News By Claire Marshall BBC News Midlands correspondent “A business owner accused in a Google review of being a paedophile and a thief has said he is delighted that the search giant has removed the entry.” “He (Chris Emmins of KwikChex) called for Google, Tripadvisor and […]

Nov 04, 2011

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Credits: The Blackpool Gazette “A HOTELIER fighting an online reviewing giant is calling on businesses to band together and stop reputations from being destroyed.” “The idea came after Mr Yates became involved with online reputation service KwikChex after a series of what he claims are fraudulent, inaccurate reviews of his Clifton Drive South establishment.”   […]

Oct 27, 2011

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Hotelier to sue Trip Advisor Why one hotelier is suing Tripadvisor after the company accused her of faking good reviews of her hotel and posting negatives reviews of her competitors. Click here to listen (Chapter 3)

Oct 26, 2011

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Credits: Pinsent Masons, Out-Law.com “Web hosts and ISPs should be allowed to keep allegedly defamatory comments online as long as the author of the comment is identified and a notice of complaint is published alongside the comment, a Parliamentary committee has recommended.” “The system has been suggested by a joint Parliamentary committee reviewing proposed new […]

Oct 20, 2011

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Credits: The Telegraph – Travel By: Andrew Hough “A businesswoman who operates a high-end hotel is facing financial ruin after a customer’s positive online review on TripAdvisor was suspected of being written by management.” “TripAdvisor carries more 50 millions reviews which it claims are honest, reliable and written by “real travellers around the world”. But […]

Oct 01, 2011

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English translation – see original article and images on BBC Brasil – click here Fake Reviews affecting online retailers – authorities concerned Thomas Pappone BBC Brasil in London Updated September 30, 2011 – 10:02 (GMT) 13:02 GMT “My husband and I stayed at the James Chicago Hotel for our anniversary. This place is fantastic! Once […]

Sep 30, 2011

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Credits: The Irish Times By: Karlin Lillington “In the UK, that anger has bubbled over into a complaint brought to the country’s Advertising Standards Agency by online reputation management company KwikChex, representing some 2,000 UK hotels.” “Kwikchex co-founder Chris Emmins told the Telegraph that the company made a similar complaint on behalf of hotels and restaurants […]

Sep 23, 2011

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Credits: The New York Times By: Andrew Adam Newman “While Web sites like TripAdvisor, which is owned by Expedia, amass consumer reviews, Oyster relies instead on 45 full-time reviewers who stay in hotels incognito and post their reviews and photographs.” “Earlier this month, the Advertising Standards Authority in Britain announced it was investigating the veracity […]

Sep 21, 2011

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Credits: SearchSecurity.co.UK By: Ron Condon, UK Bureau Chief “Despite the economic turmoil of the last three years, the banks still retain public trust when it comes to looking after personal information, according to a new consumer information security attitude survey conducted by research group YouGov. By contrast, the public sector and online retailers are trusted […]

Sep 16, 2011

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Credits: The Mail Online By: Travelmail Reporter “TripAdvisor has removed the slogan ‘reviews you can trust’ from its website, replacing it with the phrase ‘reviews from our community’.” “The website is currently being investigated by the Advertising Standards Agency (ASA) over allegations that fake reviews have been posted on the site.” Above excerpt and full […]

Sep 13, 2011

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Credits: The Independent By: Richard Hall “…But the veracity of reviews has been called into question by a group of 2,000 hoteliers, who approached online reputation management company KwikChex to investigate. The ASA responded to the concerns raised by KwikChex by announcing a formal investigation on September 1.” Above excerpt and full article on www.independent.co.uk

Sep 13, 2011

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Credits: The Economist By: A.B “Thanks in part to a campaign by KwikChex.com, which helps companies manage their online reputations, TripAdvisor is expected to have to provide evidence to the ASA showing that taglines such as “You’ll find real hotel reviews you can trust at TripAdvisor” are fair.” Above excerpt and full article on www.economist.com

Sep 12, 2011

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Credits: Technorati By: Kaleel Sakakeeny “Now we read in the usually reliable industry site, hotel marketing.com that the UK’s Advertising Standards Authority(ASA) is officially investigating the review giant because complaints have “reached monumental levels.” “If the ASA finds against TripAdvisor it could spell trouble for spin-off Expedia, a huge ad monger.” Above excerpts and full […]

Sep 12, 2011

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Credits: Business Traveller, Asia-Pacific By: Margie T Logarta, Managing Editor, Asia Editor’s Note, Published: 07/09/2011 “It will be interesting to see how TripAdvisor, the extremely popular travel review website of Expedia, will emerge from the imminent investigation by the UK’s Advertising Standards Authority (ASA) into claims that many of the published comments are false.” “Kwikchex.com […]

Sep 07, 2011

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Credits: Pinsent Masons, Out-Law.com “KwikChex believes that claims made by TripAdvisor are misleading and cannot be substantiated. Under the UK Code of non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code), which sets out the rules on online advertising, it is prohibited for advertisers to make misleading claims and for those claims not to be […]

Sep 07, 2011

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Credits: Travel Trade Gazette By: Sophie Griffiths “The boss of a tour operator is urging the trade to come forward and join his crusade against TripAdvisor” Above excerpt and full article on The Travel Trade Gazette: www.ttgdigital.com (you will need to register to view articles)

Sep 07, 2011

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Credits: The Boston Globe By: Melanie Nayer “How many times have you Googled a hotel name and found a TripAdvisor review show up? How many times have you clicked on that link to read the review? How many of those reviews were fake?” Above excerpt and full article on The Boston Globe: www.boston.com

Sep 07, 2011

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Credits: The Times By: Billy Kenber “The travel review website TripAdvisor is being investigated by the advertising watchdog over allegations that its claims to provide trustworthy and genuine reviews from real travellers are false.” “Chris Emmins, of the online reputation management company Kwikchex, has been studying TripAdvisor for eight months and said that he believed […]

Sep 02, 2011

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Credits: The Telegraph By: James Hall “The advertising watchdog has launched a formal investigation into TripAdvisor, the travel review website, after thousands of hoteliers and restaurateurs claimed that its reviews are made up or defamatory.” “KwikChex.com, which helps companies manage their online reputations, approached the advertising watchdog and demanded that it looked into the complaints.” […]

Sep 02, 2011

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Credits: Argophilia By: Phillip Butler “The allegations by many are that, hotels were paying “agents” to “boost” their reviews – and to make their competition look bad. The Christian Science Monitor goes so far as to say the “problem” with fake reviews and endorsements if even greater than TripAdvisor’s suggested 10 million fake endorsements, CSM […]

Sep 02, 2011

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More and more coverage is being given around the world to the problems of fake and unreliable online reviews – and the role of TripAdvisor in this growing phenomenon which is deceiving consumers and damaging many reputable businesses. USA The New York Times wrote about how “an industry of fibbers and promoters has sprung up […]

Aug 31, 2011

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Credits: HotelNewsNow.com By: Stacey Mieyal Higgins “It’s a relatively new phenomenon—customers actually shaping a brand by commenting and sharing experiences. Yet travelers rely so heavily on peer experiences that to not manage it, to not stay on top of guest comments, is to ignore one of the most important parts of your brand.” “Chris Emmins, […]

Aug 25, 2011

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Credits: The Times By: Stephen Bleach “The TripAdvisor system for exposing fake reviews on its website has serious flaws – can we expect genuine contributions anymore?” “This is further proof that TripAdvisor’s screening is poor,” said Chris Emmins, of the online reputation-management firm KwikChex. “Every day, the site is becoming more corrupted by false reviews.” […]

Aug 21, 2011

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Credits: Caterersearch.com By: Janet Harmer 03/08/2011 A report that is claimed to include tens of thousands of defamatory comments and misrepresentation on review site TripAdvisor has been presented to the Advertising Standards Authority (ASA). Online reputation management firm KwikChex.com, which has also presented its findings to the Federal Trade Commission (FTC) in the USA, said […]

Aug 04, 2011

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Credits: The Times By: Chris Haslam “The site comes under attack again as it is revealed several writers for hire post positive comments for cash.” “That’s worrying, says Chris Emmins of the online reputation-management company KwikChex. “The No 1 hotel in Rome is currently the Deko,” he says. “It opened in April and, after just 30 […]

Jul 24, 2011

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Credits: The Times By: Laura Whateley “As ‘thousands’ of fake hotel reviews prompt a warning to travellers, we examine the facts and urge holidaymakers to exercise caution when using TripAdvisor.com” “Corruption of information and abuses of the site are growing,” Mr Emmins (KwikChex Co-Founder) says. “We have studied TripAdvisor for eight months, evaluating almost every […]

Jul 21, 2011

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“The web-cleaners promise to sort this out. Most seem to reshuffle your Google results by posting links with fake Facebook and LinkedIn accounts to force down negative news, pushing it to the unread sixth or seventh page. I preferred the KwikChex approach: it establishes new platforms that generate positive news. The result: good news forces […]

Jun 11, 2011

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Credits: The Times By: Roger Boyes “It was only a matter of time before reputation managers caught up with people who don’t play football for Manchester United. People like me. After all, it’s not just celebrities who have reputations to lose.” “The new web-cleaners promise to sort this out. These reputation managers say they can […]

Jun 04, 2011

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Chris Emmins, co-founder of Kwikchex, said he had been approached in the past week by three celebrities who panicked after seeing how quickly the footballer Ryan Giggs’s name had been spread online. The company turned down the work “on principle”, but the three men – an actor, an author, and a politician – all wanted […]

Jun 03, 2011

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Credits: The Times By: Billy Kenber “Hotels and authors are paying agencies to boost their rankings on review websites and discredit their rivals.” “Other companies take a different approach. Chris Emmins, co-founder of Kwikchex, works to remove false negative reviews posted by rivals or disgruntled former employees by providing TripAdvisor with proof that they were […]

Jun 02, 2011

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May 28, 2011 – www.einnews.com 24-7 Press Release Reputation Management is a relatively new and growing service, dealing principally with managing online reputation. The Times Berlin correspondent and author Roger Boyes is trying out the Verified by KwikChex service. DORSET, ENGLAND, May 28, 2011 – The Times newspaper wanted to run a feature on Reputation […]

May 28, 2011

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Online, peer-to-peer review sites like TripAdvisor hold immense sway over the reputations of hotels and resorts. But with many in the industry complaining of malicious or fraudulent reviews, Chris Lo asks if these sites are doing enough to protect hotels and travellers from misleading or defamatory material. Excerpt (from hotelmanagement-network.com) The problem with TripAdvisor With […]

Apr 06, 2011

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Duncan Bannatyne‘s robust response to a negative review regarding one of his hotels posted on TripAdvisor has received widespread support from the industry. The owner of four hotels and Dragons’ Den star writes in this week’s Caterer Viewpoint that he is “well placed to lead the campaign for more protection against the perils of TripAdvisor” […]

Jan 09, 2011

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Credits: The Sydney Morning Herald By: Ellen Creager “Now, a British reputation management company, KwikChex, is gathering unhappy hotel owners and travel providers in a group to fight back. It’s threatening to file class action suits in Britain and the United States for defamation and libel unless TripAdvisor changes its policies.” “The problem for TripAdvisor […]

Dec 02, 2010

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One of the most popular programmes on British television featured a report on the problems with unverified ‘reviews’ last night (Thursday 18th Nov). The One Show highlighted the cases of hotel owners that have had malicious allegations posted against them on the TripAdviosr site, visited owners to get to the truth of the matter, spoke […]

Nov 19, 2010

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KwikChex was interviewed by ABC News and gave them many examples of the flaws surrounding unverified comments sites, demonstrating how they can be abused by rogue posters and ABC have now reported on the issue and the actions being led by KwikChex.

Nov 13, 2010

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“It was billed as a masterclass: a chance for the hospitality trade to learn how to get the most out of the global travel review site TripAdvisor over lunch at a luxury hotel in London. In the end, TripAdvisor staff ended up facing a barrage of tricky questions from hoteliers, bed and breakfast owners and […]

Nov 09, 2010

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26 Oct 2010 “TripAdvisor, a U.S.-based company that has become a popular source for travelers seeking allegedly unbiased reviews on travel destinations and accommodation, is in a controversy over fake review entries. Fraudulent contributions have been made on the free travel guide and research website, misleading readers. Kwikchex, a U.K.-based reputation management company, which represents […]

Oct 27, 2010

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26 October 2010 “This situation has been brewing for years. Kwikchex’s business is accrediting companies with positive reputations, and working to protect them from defamation. The hotels they are representing are hotels with good reputations, but some very nasty reviews.Kwikchex states that they are not trying to stifle free speech: We “believe that fair criticism […]

Oct 26, 2010

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25 Oct 2010 “On the home page for a travel outfit called Cooking Vacations, tourists are beckoned by the image of fun tools they can wield on their Euro excursions: two forks, a spoon and a knife. But company owner Lauren Birmingham Piscitelli uses another implement to describe her experience with TripAdvisor.com, which reviews Cooking […]

Oct 25, 2010

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25 Oct 2010 “The 35 million hotel reviews posted on TripAdvisor reveal everything from snooty staff to filthy toilets, and sometimes the reviewer’s overly picky standards. But those comments can also cross the line between honest criticism and unsubstantiated, inflammatory claims, with potentially damaging consequences for some hotels.” Read the full article by Susan Stellin […]

Oct 25, 2010

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An article has been published by the Daily Telegraph that outlines a new action being taken by KwikChex on behalf of our members. The following contains more information and clarification: Publication of Suspected Rogue Reviewers List – Actions & ‘Amnesty’ Announcement This action, in common with all others taken or being taken by KwikChex, is […]

Oct 22, 2010

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22 Oct 2010 “Fraudulent contributors to TripAdvisor, and other user-generated review sites, are to be named and shamed, reports Charles Starmer-Smith. People who post fake online hotel reviews are to be granted a two-week amnesty to remove them or face legal action, it emerged this week. Kwikchex, which describes itself as an online reputation-management company, […]

Oct 22, 2010

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The editors of the Good Hotel Guide (GHG) 2011, which is published today, have slammed TripAdvisor for being “brazen and shameless” in printing malicious and collusive reviews without checking their authenticity.

Oct 19, 2010

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“To a small business with only a few reviews, claims of food poisoning can be devastating,” said Chris Emmins of KwikChex, the company bringing the action on the hotels’ behalf. “We have looked at around 100 [of such cases] and there has been no report to the local health authority and we could find no […]

Oct 10, 2010

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6th October 2010 “Anyone can leave a review on TripAdvisor about anywhere, as the reviews can be anonymous and are unverified. Which means, says Adam, that the temptation to abuse the review system is simply far too great. “I know lots of hoteliers who have been approached by PR companies offering to make up glowing […]

Oct 06, 2010

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KwikChex featured on BBC World Service Radio discussing TripAdvisor, The action against them, Bad reviews, plus a clip from one of our hoteliers who has been affected by bad reviews. To download and listen to the mp3 clip – click on the link below: BBC World Service Radio Clip

Oct 01, 2010

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Credits: The Times By: Chris Haslam “Next time you leave a hotel feeling ripped off, hard done by or otherwise aggrieved, take a deep breath before posting that stinking review on TripAdvisor, because it could end up costing you thousands of pounds in legal damages.” “Chris Emmins is the co-founder of KwikChex, a company that […]

Sep 26, 2010

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11 September 2010 “Hundreds of hotels in the UK and the U.S. could bring legal action against a controversial travel website over claims that its reviews are defamatory. More than 400 hotel and restaurant businesses have indicated they are prepared to join a ‘group defamation action’ against TripAdvisor which claims to be the world’s biggest […]

Sep 11, 2010

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11 September 2010 “Hundreds of hoteliers and restaurateurs could bring legal action against TripAdvisor, the influential reviews website over claims that its reviews are defamatory. TripAdvisor claims to be the world’s biggest travel site, with 35 million reviews, all written by consumers, on its pages. It is increasingly influential with many travellers using the site […]

Sep 11, 2010

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11 September 2010 “Britain’s biggest travel review website, whose critiques of hotels and restaurants can include damning references to Basil Fawlty-style hotel managers, bed bugs and stomach-churning meals, is facing potential legal action from hundreds of hoteliers and restaurateurs who claim their businesses are being damaged by malicious and unfounded reviews.” For the full article […]

Sep 11, 2010

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08 September 2010 “Up to 1,000 hotel and restaurant businesses could present their grievances about what they see as unfair treatment on the reviews website TripAdvisor by the end of this week, as part of an initiative led by an online reputation management firm. KwikChex.com co-founder Chris Emmins told Caterer that his company would launch […]

Sep 08, 2010

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17th July 2010 BBC Click – The BBC’s flagship technology programme What happens to a business when somebody deliberately fakes online feedback…

Jul 18, 2010

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