“TripAdvisor, a U.S.-based company that has become a popular source for travelers seeking allegedly unbiased reviews on travel destinations and accommodation, is in a controversy over fake review entries.
Fraudulent contributions have been made on the free travel guide and research website, misleading readers. Kwikchex, a U.K.-based reputation management company, which represents hundreds of hotels and restaurants, will be identifying those who are suspected to be illegitimate reviewers.”
KwikChex is legally compliant with the Online Dispute Resolution, more details
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