“Legal Action Threatens Fraudulent Reviews on TripAdvisor”
26 Oct 2010
“TripAdvisor, a U.S.-based company that has become a popular source for travelers seeking allegedly unbiased reviews on travel destinations and accommodation, is in a controversy over fake review entries.
Fraudulent contributions have been made on the free travel guide and research website, misleading readers. Kwikchex, a U.K.-based reputation management company, which represents hundreds of hotels and restaurants, will be identifying those who are suspected to be illegitimate reviewers.”