Name, shame and the image game

“The web-cleaners promise to sort this out. Most seem to reshuffle your Google results by posting links with fake Facebook and LinkedIn accounts to force down negative news, pushing it to the unread sixth or seventh page.

I preferred the KwikChex approach: it establishes new platforms that generate positive news. The result: good news forces out bad, a kind of digital exorcism. So it has set me up with a Facebook page, created a website (, signed up for LinkedIn, put up a biographical YouTube video.”

Original article: The Times
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