Yours for a price — a better reputation online

Credits: The Times
By: Billy Kenber

“Hotels and authors are paying agencies to boost their rankings on review websites and discredit their rivals.”

“Other companies take a different approach. Chris Emmins, co-founder of Kwikchex, works to remove false negative reviews posted by rivals or disgruntled former employees by providing TripAdvisor with proof that they were never a guest.”

Plus the article features a case study of KwikChex member – Howarth House Hotel, St Annes.

Above excerpts and full article on The Times: www.thetimes.co.uk (you will need to join and pay a small fee to access Times articles online)