“In the UK, that anger has bubbled over into a complaint brought to the country’s Advertising Standards Agency by online reputation management company KwikChex, representing some 2,000 UK hotels.”
“Kwikchex co-founder Chris Emmins told the Telegraph that the company made a similar complaint on behalf of hotels and restaurants to the Federal Trade Commission in the US, and would bring a civil court case against TripAdvisor there.”
KwikChex is legally compliant with the Online Dispute Resolution, more details
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