TripAdvisor faces probe over ‘10 million fake hotel reviews’

Credits: The Times
By: Billy Kenber

“The travel review website TripAdvisor is being investigated by the advertising watchdog over allegations that its claims to provide trustworthy and genuine reviews from real travellers are false.”

“Chris Emmins, of the online reputation management company Kwikchex, has been studying TripAdvisor for eight months and said that he believed as many as 10 million reviews on the site were fake”

Includes Case Study on KwikChex member David Coles of Domaine aux Quat’Saisons

Above excerpts and full article on The Times: www.thetimes.co.uk (you will need to join and pay a small fee to access Times articles online)

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