TripAdvisor removes its ‘reviews you trust’ slogan

Credits: The Independent
By: Richard Hall

“…But the veracity of reviews has been called into question by a group of 2,000 hoteliers, who approached online reputation management company KwikChex to investigate.

The ASA responded to the concerns raised by KwikChex by announcing a formal investigation on September 1.”

Above excerpt and full article on www.independent.co.uk