Pressure builds on TripAdvisor over reviews

Credits: The Telegraph – Travel
By: Oliver Smith

“TripAdvisor, the travel review website, may have to change the way it operates if proposed changes to defamation laws go ahead and a new complaint being considered by the Advertising Standards Agency (ASA) is upheld.”

“Several hoteliers are also taking legal action individually against the website for alleged defamation and subsequent loss of earnings. They are presenting their case through KwikChex, a “reputation-management” company.”

Above excerpts and full article on: www.telegraph.co.uk