‘TripAdvisor has been told it cannot claim all of its reviews are written by real travellers.
The Advertising Standards Authority (ASA) said claims that all reviews on the travel site are genuine are “misleading”.
The ruling came after complaints highlighted statements on the TripAdvisor website which claimed: “reviews you can trust”, “read reviews from real travellers” and “more than 50 million honest travel reviews and opinions from real travellers around the world”.’
KwikChex is legally compliant with the Online Dispute Resolution, more details
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