Checking in to TripAdvisor’s Hotel Popularity Index

Credits: USA Today – Travel By: Laura Bly

‘To many hoteliers and their guests, TripAdvisor’s Hotel Popularity Index — a destination-specific ranking based on quantity, quality and recency of content written about the hotel on the site — is an indispensable and influential tool.’

‘While TripAdvisor “does a good job for a lot of people, its popularity index can be easily and significantly manipulated,” claims Chris Emmins of Kwikchex, a British reputation management firm. Earlier this year, Britain’s Advertising Standards Authority upheld a complaint from Kwikchex and two hotels which argued that wording on TripAdvisor’s U.K. website was misleading because the company couldn’t prove reviews were genuine or from real travelers.’

Above excerpts and read the full article on www.travel.usatoday.com