Further coverage of reliability issues for review sites. Article cites ASA and FTC cases referred by KwikChex

Travel websites implement new policies on reviews after investigation

Credits: abc15.com By: Adam Slinger

“Travel websites are scrambling to crackdown on fake reviews before the summer vacation season after a new study alluded that some hotel owners and staff were writing false reviews under the pseudonyms of tourists

In February, the United Kingdom’s ‘Advertising Standards Authority’ said the claims on TripAdvisor.co.uk , including “reviews you can trust” and “more than 50 million honest travel reviews and opinions from real travelers”, were misleading.”

Above excerpts and read the full article on www.abc15.com

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