‘Canny consumers do not take adverts at face value. According to a research study, once they come across an ad they go online to check out reviews of the advertised product or service – but do they get the correct and fair information?’
‘KwikChex says: “If consumers see negative opinion results, they are likely to give more credence to them and, at the very least, then search for other similar products with what they perceive as a better reputation.”
KwikChex is legally compliant with the Online Dispute Resolution, more details
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