All About Fake Online Reviews: The Problem of Separating Fact from Fiction

Credits: Business 2 Community By: Olivia Roat

‘I recently read an article on Mashable that reported on a study from tech research company Gartner. According to Gartner, by 2014, 10 to 15% of social media reviews will be fake and paid for by companies. Chalk it up to naiveté, but I found this news regarding fake reviews greatly disconcerting. Yelp and Urbanspoon are my go-to resources when I’m trying to determine whether a particular restaurant is worth trying. I read reviews on Amazon before I buy certain products. I like to believe that I can trust these reviews, or at least deem them honest opinions coming from customers, not companies.’

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