Fraudulent social reviews, both positive and negative, on the rise
‘Brand and reputation management is considered a key element of social media marketing. But what happens when forums, blogs, tweets and “likes” are sabotaged by hackers, competitors and other villains intent on destroying a company’s reputation? As many as 15% of online reviews will be fake by 2014, according to research company Gartner Inc., which can destroy a company’s reputation.
“As reviews become more and more influential, there is an inevitability that review fraud would also increase exponentially,” said Chris Emmins, co-founder of KwikChex, an online reputation management company that monitors review sites for fraudulent comments and provides a star rating system for review sites that screen for fake reviews.’
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