Why It’s Harder to Game Positive Online Reviews

Credits: CNBC By: Heesun Wee

‘Gaming positive reviews online is getting harder.

The website Yelp which connects local businesses with user-contributed reviews on everything from restaurants to local dentists — recently launched a new “Consumer Alert” system that clamps down on fraudulent reviews.’

‘But with business risk comes opportunity. Gartner forecasts the emergence of companies specializing in the creation and management of online business reputations. One example is U.K. based KwikChex.’

Above excerpts and full article on: CNBC

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