Businesses hurt by fake online reviews

Credits: Trib Live By: The Los Angeles Times

‘Consumers often turn to the Internet to research a product before buying. Fake reviews are always a concern, and the problem may be bigger than previously thought.

There have long been reports and rumors of businesses posting negative reviews of their competitors’ products or companies that pay or reward users to write glowing reviews, a practice known as cyber-shilling.
But research shows that loyal customers are writing extremely negative reviews about products they never purchased.’

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