Devoted customers may post (fake) negative reviews … because they care too much

Credits: NCB News By: Rosa Golijan

‘Sometimes people post negative online reviews for products they never even used, not because they really hate a company, want to make a competing product look better or because they’re just bored — but instead, a study suggests, these folks are actually customers who are a little bit too devoted to the brand they’re criticizing.’

Above excerpts and read the full article: https://www.nbcnews.com

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