TripAdvisor holds investigation after China site accused of suspicious activity

Credits: Tnooz
By: Karthick Prabu

Daodao, the local imprint of TripAdvisor in China, is the subject of an investigation after a damning report into the validity of its reviews.

The report by KwikChex, the UK-based online reputation management company which has been a ongoing thorn in the side of the user review service for years, carried out the study into a number of online review services and activity in emerging markets.

KwikChex says it tested various sites, including TripAdvisor as well as Yelp, Google and Trustpilot, to ensure the published reviews are genuine.

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