Direct Marketing Commission responds to complaints about Hollywood Marketing, Tenerife


A report has been published by the Direct Marketing Commission (DMC) which is highly critical of the businesses owned by Hollywood Marketing SLU. It recommends that Hollywood Marketing’s membership of the Direct Marketing Association (DMA) be terminated.

The DMC carried out a lengthy investigation after being contacted by KwikChex, acting in our role leading the Timeshare Task Force. It contacted affected consumers and other organisations, including a UK Trading Standards Officer who has been dealing with complaints from consumers.

Their conclusion was that the practices of Hollywood Marketing and its principal brands – Sell My Timeshare and Monster Travel breached the DMA code of conduct, citing four rules that had been broken. The report details several aspects of the operation, including what would be termed as ‘bait & switch’ methods between SellMyTimeshare and Monster Travel – the promising of one service which is subsequently replaced by the sale of an unwanted product. It also casts doubt on the value of the ‘Monster Credits’ product.

The report also reveals the scale of the Hollywood Travel operations with the figures quoted for selling Monster Credits over the last two years appearing to exceed £100 million.

UK consumers that have been affected by these operations can report them to:

For the full DMC report click here

Post by Editor