Study finds high proportion of online hotel reviews suspicious
Credits: 4hoteliers.com, 26th April 2016
After examining more than forty thousand TripAdvisor reviews of all star-rated hotels in Hong Kong in a recently published study, the study warns that the high proportion of suspicious reviews should ring an ‘alarm bell’ for customers.
Around 20% of online hotel customer reviews may be unreliable or fake, according to Dr Markus Schuckert and Professor Rob Law of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-researcher.
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