ASA cracks down on misleading debt advice ads
The latest Advertising Standards Authority investigations have ruled in favour of the Money and Pensions Service, which challenged the legitimacy of paid-for search advertisements promoting debt relief solutions.
A number of concerns were raised regarding the companies Fidelitas Group Ltd and National Direct Service including –
- Misleading ads suggesting associations with the Government and charities
- Not being authorised by the FCA to provide debt counselling
- Providing misleading customer feedback
- Exaggerating the speed and simplicity of debt solutions
- Not making clear the risks and fees associated with an individual voluntary arrangement (IVA)
- Not making clear that customer details were passed to a third party
The ASA ruled that none of the ads may appear again in their current form.