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For businesses with a brand, using Extended Validation SSL is an effective defense against phishing scams. Customers will learn to look for the green bar before entering sensitive information online.
Is your Web site earning its full potential?
- 83% of consumers want more assurance that their information is secure
- 86% of online shoppers feel more confident about entering personal information on sites using security indicators
- Fear of identity theft resulted in online retailers missing out on $21 billion in sales in 2008
- (Sources: Synovate/GMI Research, September 2008; Javelin Strategy and Research, March 2009)
Phishing and Online Fraud Undermine Customer Confidence
Phishing scams and online fraud have created doubt and concern among online shoppers. To regain their trust, site owners need an easy, reliable way to show customers that their transactions are secure and they are who they say they are. Security vendors and Internet browsers have combined forces to establish the Extended Validation standard for SSL Certificates.
The Green Address Bar and Extended Validation
When shoppers visit a Web site secured with an Extended Validation SSL Certificate, high-security browsers will trigger the address bar to turn green and display the name of the organization listed in the certificate as well as the certificate’s security vendor. The browser and the security vendor control the display, making it difficult for phishers and counterfeiters to hijack your brand and your customers.
Maximize Online Sales Potential
Research shows that over half of Internet users today avoid buying online because they are afraid their financial information might be stolen, and 49% of those who express concern about their information security do not make online purchases at all. 86% of online shoppers report that they would feel more confident about entering personal information on sites using security indicators, such as a trust mark like the VeriSign Secured® Seal (VeriSign Secured Seal Research Review (PDF)).