Credits: Business Traveller, Asia-Pacific
By: Margie T Logarta, Managing Editor, Asia
Editor’s Note, Published: 07/09/2011

“It will be interesting to see how TripAdvisor, the extremely popular travel review website of Expedia, will emerge from the imminent investigation by the UK’s Advertising Standards Authority (ASA) into claims that many of the published comments are false.”

“Kwikchex.com asserts that TripAdvisor does not bother to verify the some 50 million reviews that appear on the 18 sites, covering 27 countries, that it runs.”

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