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Credits: Eat Out Magazine
“Online reviews have been in the headlines recently for all the wrong reasons. Allegations of sabotage and fake postings are rife leading the Advertising Standards Authority to launch an investigation into reviews of hotels and restaurants. Chris Emmins co-founder of KwikChex, tells us about the rise, reviews and risks of online reviews.”

Above excerpt and to view the digital edition of the magazine please click here (article on page 27)