A cambio de un precio: una mejor reputación en Internet
“Hotels and authors are paying agencies to boost their rankings on review websites and discredit their rivals.”
“Other companies take a different approach. Chris Emmins, co-founder of Kwikchex, works to remove false negative reviews posted by rivals or disgruntled former employees by providing TripAdvisor with proof that they were never a guest.”
Plus the article features a case study of KwikChex member – Howarth House Hotel, St Annes.
Extractos y artículo completo en The Times: www.thetimes.co.uk (para acceder a los artículos del Times en línea es necesario inscribirse y pagar una pequeña cuota)