TripAdvisor faces probe over ‘10 million fake hotel reviews’

TripAdvisor se enfrenta a una investigación sobre "10 millones de opiniones falsas sobre hoteles

2nd septiembre 2011

Autoridad de Normas de Publicidad, vigilancia publicitaria, ASA, Billy Kenber, David Coles, Domaine aux Quat'Saisons, KwikChex, los tiempos, tripadvisor, www.thetimes.co.uk

Todas las noticias/blogs, Blog, KwikChex en los medios de comunicación

Créditos: The Times
Por: Billy Kenber

“The travel review website TripAdvisor is being investigated by the advertising watchdog over allegations that its claims to provide trustworthy and genuine reviews from real travellers are false.”

“Chris Emmins, of the online reputation management company Kwikchex, has been studying TripAdvisor for eight months and said that he believed as many as 10 million reviews on the site were fake”

Includes Case Study on KwikChex member David Coles of Domaine aux Quat’Saisons

Extractos y artículo completo en The Times: www.thetimes.co.uk (para acceder a los artículos del Times en línea es necesario inscribirse y pagar una pequeña cuota)