Más de 10.000 opiniones retiradas de los sitios de TripAdvisor después de que KwikChex ponga de manifiesto un importante fallo en la detección de opiniones falsas
As reported in the international media, investigations by KwikChex regarding the effectiveness of review fraud detection have led to the exposure of a major flaw in the TripAdvisor systems.
The abuse was carried out using the daodao.com site – TripAdvisor’s site in China.
Just a handful of ‘reviewers’ were responsible – posting an extraordinary number of reviews in a short space of time. These reviews are then published on all the other TripAdvisor sites, causing substantial corruption.
The TripAdvisor detection systems failed to spot the abuse – even though it was blatant, with for example, one ‘reviewer’ claiming to have stayed in 51 hotels in Paris alone in a single month.
Asia is one of the review fraud ‘hotspot’ regions identified by KwikChex. Many other areas are still suffering from this abuse, which undermines the integrity of the information available to consumers and contradicts the impression that TripAdvisor is trying to create that they are fully capable of preventing such problems.
Read news stories here:
TripAdvisor en tela de juicio por las opiniones "falsas" en el sitio web de China
TripAdvisor mantiene la investigación después de que el sitio de China sea acusado de actividad sospechosa
Los "superrevisores" chinos de Tripadvisor publican 51 opiniones de hoteles al mes
El sitio web de TripAdvisor en China es objeto de críticas