La ASA mantiene la denuncia contra Timeshare Solutions Ltd.

ASA

La Autoridad de Normas Publicitarias del Reino Unido (ASA) ha admitido a trámite una reclamación presentada por KwikChex en relación con Timeshare Solutions Ltd.

La investigación de KwikChex se llevó a cabo en el marco de las actividades del Grupo Operativo de Tiempo Compartido www.timesharetaskforce.org/ que gestiona KwikChex.

The investigation by KwikChex challenged whether the testimonials by “Steve”, Mrs P Swift, Vicky Tomgue and Mrs Wilson were genuine because they understood the same testimonials appeared on another website for another timeshare claims company under different names.

The ASA acknowledged that Timeshare Solutions said they held contact details for those who had given the testimonials. However, advertisers need to hold documentary evidence to demonstrate that testimonials used in their advertising were genuine – contact details for the people who gave them, and that testimonials must relate to the advertised product. The ASA requested evidence of the original testimonials together with the contact details. Timeshare Solutions were unable to demonstrate the testimonials were genuine or that they related to their services. Therefore, the ASA concluded that the use of the testimonials on their website was misleading.

The ASA therefore upheld the complaint and concluded that testimonials must not appear again.

Los detalles de la adjudicación de la ASA se pueden encontrar en el sitio web de la ASA - https://www.asa.org.uk

Publicado por Editor

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