Un estudio revela que un alto porcentaje de las reseñas de hoteles en línea son sospechosas

Créditos: 4hoteliers.com, 26th April 2016

After examining more than forty thousand TripAdvisor reviews of all star-rated hotels in Hong Kong in a recently published study, the study warns that the high proportion of suspicious reviews should ring an ‘alarm bell’ for customers.

Around 20% of online hotel customer reviews may be unreliable or fake, according to Dr Markus Schuckert and Professor Rob Law of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and a co-researcher.

Extractos de arriba y leer el artículo completo: https://www.4hoteliers.com/news/story/15734

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